If you’re looking for a simple and effective way to acquire links to your Web site, one of the best ways to do it is with linkbaiting. The idea of linkbaiting is very simple, you simply offer something that is free to other Internet users, or a free online tool, a research brief on a specific topic or something similar that will encourage others and webmasters to link to your site.

Ever since the Google search engine came about to what it is today, Google has always relied heavily on link popularity, or the number and quality of links pointing to a specific site in order to determine the popularity of that site. This link popularity determines the Google Page Rank, or overall popularity of any given site or page. Simply put, if site A links to site B, then Google takes that as a ‘vote’ from site A to site B and ranks it accordingly in its database. As you can see, the more sites that are linking to you, the higher your link popularity will be when compared to similar sites in your field.

There are many ways in performing effective linkbaiting that will work under most circumstances. Here are a few ideas:

• An online calculator or mortgage payment calculator.
• A program that checks the number of incoming links to a site
• A script that checks a site’s rankings in Google, Yahoo and MSN.
• A contest of some kind, where people will have to link to you to see the results.

Of course, there are a lot more possibilities and you are only limited to your own imagination on how far you can go with this idea. The goal is simply to maximize the number of links to your site. Offering a free tool or a free service such as indicated above are a few ways of achieving that goal.

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One Response to “Linkbaiting for Page Rank & Link Popularity”

1. Mohammad Murphy says:

   July 9, 2010 at 8:23 am

   link popularity is very important in order for your website to get higher up in the search results page of any search engine..~’