Google Finance Gets Makeover

Google Finance got a makeover today, just six months after being launched. According to the official Google Blog, here’s what’s new:

* A new homepage design which lets you see currency information, sector performance for the U.S. market, and a listing of top market movers along with the relevant and important news of the day.
* A Top Movers section highlighting most active companies by price, market cap, volume, and popularity as determined by our own Google Trends.
* More comprehensive charts, which now display up to 40 years of data for U.S. stocks.
* Richer portfolio capabilities that let you import other online portfolios to Google Finance, use different views and add transactions to make it easier to track your investments.
* A quick and easy way to add and view your Google Finance portfolios on the Google Personalized Homepage.

Google Launches Domain RegistrationÂ

Google Apps Gets a “D”

Â

For Domain Registration, that is. Google announced today that Google Apps for Your Domain now offers domain name registration services via eNom and GoDaddy.com, as part of the website management services offered by Google.

For $10 per year, the price of a domain via Google Apps includes private registration to protect your personal information. Google’s new domain service automatically configures everything so your domain name instantly works with all of the services available through Google Apps for Your Domain, and offers full control of your domain settings, so you can use your domain for other services not provided by Google.

Google Apps for Your Domain includes Gmail web email, Google Calendar shared calendaring, Google Talk instant messaging, Google Page Creator web page creation tools, and the Start Page feature for creating a personalized home page for users on your domain.

GOOGLE Click Fraud Less Than 2%

Google’s click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual click fraud rate is more likely just a fraction of one percent. Andy Beal has the scoop over at Marketing Pilgrim.

postscript: The conversation around Google’s assertion that its click fraud rate is below 2 percent, is continuing on the blogs of Google employees Shuman Ghosemajumder and Matt Cutts.

Shuman is backing away from the 2-percent figure, saying only that “the total number of invalid clicks we detect – whether for suspected malicious or non-malicious intent – is in the single digit percentages. So third-party estimates which say that click fraud is 15% or higher appear to clearly be substantial exaggerations.”

In another comment, he says there’s no way to determine an exact click fraud rate:
“I did not provide a specific click fraud rate. We don’t have such a metric to disclose, because there’s no exact way to determine ‘intent’ and we certainly do cast the net wide in terms of throwing out many clicks which we know have nothing to do with fraud. The total percentage of all of those clicks that we don’t charge advertisers for in this fashion is in the single digits

Related posts:

1. Local Search Engine Optimization Tips

Comments are closed