If you are looking to get your site into a search engine via “Paid Inclusion”,  the only search engine that offers this currently is Yahoo!. With Yahoo Paid Inclusion,  you are required to pay a fixed sum of money per click.

For this payment, Yahoo Paid Inclusion guarantees to list web pages from the website into its search index. The website for which paid inclusion is selected is then placed into the search database. Yahoo Paid Inclusion promises to regularly index your site (no longer than 48 hours) and include it integrated with its other organic search results.

The Yahoo Paid Inclusion program also ensures that the paid inclusion index regularly updates the website title and description of the site.

So the advantage of Yahoo Paid Inclusion is that the webmaster or marketing person can ‘play’ with the web sie title and description of each page that is submitted to Yahoo Paid Inclusion and try and get rankings for the optimized keyword that your page is focused on.

Once the page is optimized for the phrases, the Yahoo Paid Inclusion spider will come back and reindex your site and within 48 hours your results will show up in the “organic” search results. This is great for pages that might otherwise be difficult to get into the search engines and is also great for ‘testing’ out your SEO ideas.

Yahoo Paid Inclusion may seem like you are cheating the search engine optimization system, but it is the a great way to see if the changes made to your site made positive or negative affects in your ranking in a relative short period of time.

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