There are lots of companies and individuals that claim to be SEO Experts. If you want to test the SEO savvy of your favorite SEO consultant, try these:

1.  What significance do meta keywords have for SEO?

Answer: The meta keyword tag is almost entirely useless, as search engines ignore it.  In addition, the meta description is almost useless, but it may affect your CTR (click through rate), as it often displayed in search engine results pages.

2.  What are the major search engines you optimize for?

Answer: Google currently owns a dominant market share over Microsoft (#3) and Yahoo(#2).  In fact, Google and Yahoo represent almost 85% of all internet search traffic and adding MSN takes the total over 90%.  Some companies might optimize for AOL or Ask.com, but it should not be a primary focus for them.

3.  What are the most important on-site page factors for SEO?

Answer:  Visible and spiderable text is very influential in improving your rankings particulary your Title and Header tags. The first 3 -4 words of your title, the first sentence of your body text, your H1 and H2 text are very important.  It is also very important that your top keywords are supported by high keyword density.  Keyword density is the percentage of times a particular keyword is used compared to the total word count for the page analyzed.

4.  How would you recommend build link popularity to my site?

Answer: Directory submission and article syndication are just a few examples of link building exercises that have proven to be successful.  One of our favorites is to analyze the back links of the top sites for a particular keyword in Google SERPs and look for high popularity sites that link to more than 3 of the Top 10 Sites.  This provides a good list of high quality sites to build back links to your site.

5. What is Black Hat SEO?

Black Hat SEO refers to techniques outside the TOS (Terms of Service) of a search engine.  A few examples are HTML insertion, blog comment spamming, IP cloaking, and using links from link farms.

6.  What is duplicate content?

Duplicate content is any content that appears elsewhere within your web site or perhaps somewhere else on the internet.  Slight changes to a page, such as replacing a city name or movie title, may still be classified as duplicate content.  Unique and useful content is still one of the best search engine optimization strategies.

6. What is Page Rank?

Answer: PageRank is Google’s mathematical representation of the likelihood of a visitor randomly arriving on a given page.  It is an indicator of page importance, and Google uses this as a factor in search engine rankings.  Any link theoretically increases PageRank, but Google assesses the relevancy of the said links as well.

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