The most important link count for your site is with Google and Yahoo as they collectively represent over 80% of online searches.  However, Google does not show all of your site links without a
using the link analysis tool in its Webmaster Central area. Google provides webmasters with information that cannot be found anywhere else. One such piece of information is the Links information within the Webmaster Tools section of Webmaster Central. It shows you, by page, how many links you have and who is linking to you. You can also download the information into a spreadsheet.

Yahoo! has a more open policy. Going to Yahoo! and typing in the query, “link:www.yourdomain.com,” will take you directly to Yahoo Site Explorer. This shows you all of the sites Yahoo! knows are linking to you and also puts them in order of importance. Yahoo! also lets you create a “Badge” that you can put on your Web site that shows you how many links Yahoo! knows is linking to you. Incidentally, Yahoo!’s open policy is great link-building research fodder. You can use it to see who is linking to your competition and then use that information to go after links for your own site.

Another place you might find useful is technorati.com. This search engine is highly focused on things such as links pointing to your Web site. Technorati refers to this as “reactions.” Try typing your domain directly into the Technorati search box and view the information it gives you.

You can check out your current link count on Google, Yahoo, and Technorati weekly using our Link Popularity Watch.

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