Blogs are often an effective way to increase website traffic, especially from repeat visitors. Posting new information to blogs on a regular basis, putting blog entries on separate pages, and suggesting them to blog directories can often increase the effectiveness of this technique.

The use of blogs adds fresh content to a website, making visitors more likely to return. A website which rarely or never adds new content may receive traffic from search engine results, but is less likely to gain many users who frequent the website regularly. Like repeat customers in a store, repeat visitors are valuable because there is no need to spend time or money attracting them to the website.

Blogs can be especially effective for creating an increase in repeat website traffic if they are updated predictably, such as on a particular day of the week or time of the day. For example, the owner of one popular website adds an entertaining and informative message to his blog every Monday; this reminds users to visit the website on Monday, whereas they would be more likely to forget if the blog was updated at random intervals. Blogs can increase search engine generated traffic as well, but this is much more likely to be effective if each blog entry appears on its own separate page. Using an index page of entry titles (with or without partial excerpts) linked to pages the blog entries are located on will allow users to conveniently access them without loading entries they have already seen, as well as making it possible to more easily optimize the entries for search engines.

Allowing users to post comments to blogs can also increase traffic, as do many interactive features. Although concerns regarding offensive or “spam” comments apply, visitors to the website will be more likely to return if they can post comments, check to see if other users responded, and reply if they desire to.

Blogs also are eligible to be listed in blog directories like bloghub.com, blogcatalog.com, and blogarama.com, potentially producing an increase in traffic, and they can be indexed by services like Google Blog Search (blogsearch.google.com) and technorati.com as well. Many blog directories accept submissions of new blogs free of charge, although most of them require registration. The forms for registering usually do not require much personal information. Having a blog on the website also makes it possible to exchange links with related blogs, another good way to increase traffic and improve search engine rankings.

In combination, all of these characteristics give blogs great potential to increase a website’s traffic.

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