Search Engine Optimization depends on a variety of things. One of those is optimizing the web site’s URL. Generally speaking, URLs with keywords integrated in them will produce the best results as these URLs help actual searchers as well as the search engines know what the site is about. There are a couple of best practices to keep in mind when optimizing your site’s URL.

First, there is the domain name itself. Try to keep this fairly short and avoid names that contain too many hyphens or misspellings, as they tend to look like spam. However, that doesn’t mean you can’t use misspelled words at all. Web 2.0 names are hugely popular right now, think of Flickr – as long as you aren’t overdoing it you should be fine.

Also consider the directory structure. Search engines are better at searching, and understanding, sites that use static URLs rather than dynamic ones. For example, http://myblog.com/optimizing-your-url is easier to read than http://myblog.com/?id=09 for both search engines and live visitors. Also, try to use hyphens instead of underscores because Google doesn’t see underscores as separators.

While it is true that search engines have improved their ability to crawl and index web sites with dynamic URL structures, and they will most likely continue to do so, you will still improve your SEO rankings by optimizing your URL using the above tips.

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