SEO (search engine optimization) is important to the success of a company web site, helping it attract more internet users. But when is the best time for your company to start conducting SEO work?

Search engines take some time to reflect most types of SEO efforts, so it is good to start early. In some ways, your company should start search engine optimization before its website is even online; the pages should be optimized appropriately for search engines to begin with, so you won’t have to spend time fixing them later. As for SEO promotional efforts (like submitting sites to search engines, getting links on other web sites, etc.), it is generally best to start them soon after the web site is online and ready to use. All pages should be completed; you don’t want search engines to index your pages as “Under Construction” and then have to wait for them to update before people will want to click on them. The faster your company decides to start working on SEO of its website, the sooner it will be able to get listed in search engines, receive a PageRank (PR) from Google, and potentially start to gain voluntary links from other web sites.

However, it is important to understand which techniques are effective before you begin SEO efforts; some formerly-useful SEO methods can actually harm your company web site’s search engine ranking. It is better to take your time getting started in SEO (or hire someone knowledgeable in it) and delay its benefits than to hurry excessively and make harmful mistakes. If possible, different SEO measures should be carried out in a particular order; keyword-optimizing pages, adding META tags, and creating a site map first, then submitting the web site’s home page to search engines, and going on to submit it to web directories and working to gain links from other web sites. It is not required or completely necessary to use this order, but it is more efficient, and easier to follow if your company begins SEO work early. Days spent search engine optimizing your company’s web site can increase its traffic for months and years to come, so the benefit from such work is greater the sooner it is completed.

Basically, it is best for your company to start SEO work as soon as possible, perhaps before making its web site public, but it is important to use appropriate and up-to-date methods, preferably in the most efficient order.

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1. See Your Website With the Eyes of a Spider
2. 10 Ways to Get Free Traffic

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