Linked In’s New Design
Perhaps in face of the question of if social network Facebook would overtake LinkedIn as a business destination network, LinkedIn has launched a developer platform alongside a new design.
LinkedIn’s new features include the ability to find connections to people on LinkedIn while on other websites, through third-party applications. Your friends from other social networking sites such as Myspace will now show up in LinkedIn. There are also “modules” for third-party applications and a news aggregator with articles specific to your industry.
One of LinkedIn’s partners, Business Week, as developed a feature to see how you are connected to people and companies written about it the magazine’s articles. They are also allowing you to send their articles to your friends so they’ll see it the next time they log in.
LinkedIn has also begun aggregating articles that are uploaded so you can see the most popular articles about your company, partners and competitors in addition to your industry news.
As for the design changes, LinkedIn has made the homepage simpler, using Facebook’s “feed” concept, but calling it “network updates”. You can also add “modules” or developer’s applications to your home page. These include things like a calendar that features upcoming events in your industry. This module will tell you who else is attending these events and show links to their profiles so you can learn more about who is attending. Finally, the top menu buttons have been reduced to 5 from the previous 10. All of these steps are to entice it’s users to spend more time on LinkedIn daily.
LinkedIn has more than 16 million registered users and reports a gain of more than one million new members each month.
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