If you are a small business with a small budget you still need to exercise a little SEO. Here are a few things you can do that won’t break the bank, but will still provide results.

First and foremost start with some keyword research. This helps you clarify which terms will generate the best traffic for your site. You can use free tools such as Overture or Google Adwords Keyword Tool. Or you can pay a small fee to use Wordtracker or Keyword Discovery if you have room in your budget for that.

After you’ve found the best keywords you’ll need to use them. Include these keywords in your website content. Focus on putting them in your meta description and title tags. And use those words to create relevant content. Also avoid flash if you can help it and don’t forget to include alt image tags.

Use social media to your advantage. Add a blog to your site. Join Digg, delicious and Squidoo to create an online presence. Share your videos on YouTube. You’ll create credibility and people will be more likely to link to you if you’re doing something interesting.

Join Local Directories. Search engine results are based on geographic locations. As a bonus, people that perform local searches are more likely to buy a product or service from you because you’re in the neighborhood.

Remember good search engine results are due to time or money. So if you don’t have a big budget put in the time and effort to learn SEO well. There are tons of sites out there that can help you do this even though it may take a bit longer than having an “expert” do it for you. If you do have room for a small amount of SEO hiring an expert can provide extra boosts to your results, but get the beginning stuff out of the way and let them help you afterwards.

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