Competitive research is an important part of any search engine optimization plan. Luckily, there are several tools that can help improve your results.

The first step in any competitive research plan should be keyword research. Otherwise you might as well be throwing your money away. Keywords can bring high search volume and cost a lot of money if they are highly competitive. Doing your research using a tool like Keyword Discovery or Word Tracker can help you determine which words will make enough of a profit for your business to offset the costs. These tools can also help you find low search volume words that also make you a profit.

Another tool you should have is some sort of analytics program. Google offers a pretty good one for free. This will help you track how people are finding your site and how they behave once they are there. All of this information is invaluable when deciding things like where to advertise, who to link to, even if you should redesign your web pages to make them easier to navigate.

Compete.com is a third great tool. This site will show you the traffic trends for your competitor sites. You can list up to 3 sites and see the results of how they stack up against your site and each other. This information is priceless and free.

While these 3 tools are just the tip of the iceberg they are a great place to start your competitive research. With the help of each your SERPs will increase and your site will be more successful in the long run.

Related posts:

1. Why is Keyword Research Critical To SEO?
2. What is KEI (Keyword Effectiveness Index)?

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