Launching a new web site with SEO (Search Engine Optimization) in mind is less time consuming than waiting until it has been completed to begin SEO efforts. Putting an emphasis on this from the beginning will prevent the web site owner or designer from wasting time on the creation of pages which aren’t search engine friendly. Here are some tips on launching a new site with SEO in mind.

1. Web site owners who create their own sites should learn about META tags and how to achieve the best keyword density. It is also helpful to understand how search engine “spiders” (or “robots”) work, including the types of content they can and cannot read.

2. If you have someone else design your new web site, find a web designer with SEO experience who is willing to optimize the site in the process of designing it. Some designers have little understanding of SEO and create sites which are very unfavorable in this manner.

3. When initially launching and promoting the web site, be careful not to use advertising methods which are frowned upon by search engines. Such methods include posting to FFA link pages or buying links without the “nofollow” attribute/tag.

4. If the new website needs to have text-based content produced for it before launching, it is best if a writer who is skilled in SEO creates this material. This type of content may include informational articles, blog entries, press releases, or product descriptions.

5. Although it may seem more visually appealing or easier to create, designers should avoid putting paragraphs of text inside images. This is detrimental to SEO in most situations, because search engine spiders can’t read this type of text. Navigation systems should also be search engine friendly, and it is a good idea to create a site map before launching the new website.

6. Some types of SEO oriented promotional techniques can draw attention to a new web site as it is launched, while also improving its search engine ranking. These techniques include submitting the site to article directories, posting it on social bookmarking systems, or using it in a forum signature.

Keeping SEO in mind while launching a new website provides some incidental benefits as well. Sites which are search engine friendly are often less difficult to access for people who have less common web browsers or are visually impaired. Sites designed with SEO in mind also tend to have easier navigation and are better-organized.

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