If you’ve been thinking about syndicating the content on your site to obtain backlinks there are some things to consider. Google considers this type of syndication duplicate content and having duplicate content may affect your site’s PageRank among other things.

One of the major problems may be that Google tries to determine the original source of a published article. If your article appears on a syndicated site it is possible for Google to get confused and credit that site as the original source.

Some confusion exists around the question of if Google will ignore duplicate content if the search engine has already seen it on another site. Google doesn’t ignore the duplicative content. The best way to handle this though is to publish the content on your site first and wait a short period of time before syndicating it. Once the article is syndicated then require a backlink to your site. All of this will help Google figure out that your site was the original source of the content.

Another question many people have is how much of the original content needs to be changed so that Google sees the link as a link to expert content. The best answer is that you can’t really alter the same article enough for Google to view them as unique. You’re better off creating two different documents to do this.

All told, the best way to syndicate your content is to publish your articles and things yourself. After they’ve been published for a couple of weeks syndicate them using proper linking structures. Doing this should help Google realize your site is the originator of all of the content and you’ll receive the benefit of the backlinks without being a site that has other sites content duplicated.

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