Google seems to love blogs. If you use your blog correctly it can be a great tool for boosting your rankings and visibility. Here are a few tips and reminders of how to make the most of a blog from an SEO perspective.

1. Consistency: this is the number one rule or a reason. If somebody (anybody) isn’t posting to the blog on a regular basis the blog loses most of its power to attract users to the rest of the content on your website. A blog with sporadic posts at best lacks any credibility, so blog often. Here are some thoughts that might help.

• Routine – the most consistent bloggers incorporate it into their schedule.
• Keep the goal in mind – it might be tough in the beginning, but once you start to see the fruits of your labor (more traffic/more leads) blogging becomes a lot easier to do.
• Keep it casual – the best part about blogging is that the medium is so informal. Write posts as if you were sending an email to a buddy who wants to know what you do. I like the Cranky Developer title – it gives the blog some character.
• Multiple posters – get several people in the office set up to post on the blog and make sure they’re committed to contributing on a regular basis.
• Potpourri – writers block? No clue what you’re going to post about today? Put something random in. Not every post has to be topical (though the majority should). A light post now and then breaks apart your more serious and informative content.

2. Optimize Your Titles: most blog software will create a permanent separate page for each post in addition to the most recent ones in order on the main page. These individual pages are a great opportunity to rank for keywords. The trick is to carefully word the post title – WordPress takes that and makes it the page title as well! All you have to do is keep your keywords in mind and you’ll create a powerful new page on your site every time you post.

3. Hyperlinks: remember to link back to the rest of your content. Also link to any authority sites that might be helpful to a reader. And especially link to any other blogs that might have given you an idea for a post. If your blog has led users to it from the search engines, don’t leave them with a dead end. Ideally, you want to funnel them into the rest of your site but don’t be afraid to send them elsewhere if the information is valuable – they’ll remember that.
4. Multimedia: when it’s appropriate I’d suggest throwing in a picture to illustrate a point and break up text. Users see a big block of text and perceive that it’s too much information to take in (like you might be thinking right now!). A picture gives the reader a break.

So there’s some food for thought. Remember it’s simpler than it looks to get the most out of your blog.

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2. 10 SEO Facebook Tips