Google’s Matt Cutts Offers SEO Tips

In a story by USA Today, Matt Cutts revealed a Google engineer’s outlook on making the most of a web site. Cutts said there are actually 5 easy ways to boost your search rankings as well as increase site traffic.

First, Cutts suggests making sure that all relevant search terms are featured somewhere on your web site. He said this makes it easier for search engines to pick up on the keywords as well as making it easier for real people to find the site.

Cutts also believes that filling in appropriate title and description HTML tags improves search rankings. This is because engines scan those tags and show their content in search listings.

Thirdly he supported backlinks, from relevant sites of course.

Cutts also believes in the power of blogs. Creating one helps creating one helps create continuously new content for a site.

Finally, he suggested that using too many keywords can hurt your rankings. “After you’ve said it two or three times, Google has a pretty good idea … Just think about the two or three phrases you want to be known for and weave that in naturally,” Cutts said.