Some websites use countless pages of poor quality content to attract hits via search engines. Such content is sometimes generated by computer software or created using a template that leaves little difference from one page to the next. Even if these pages are optimized using SEO, they have a number of disadvantages for the website operator, not to mention users. These are some ways of how poor content damages SEO.

1. Links: Other websites are unlikely to add links to poor quality material. No one will comment about the pages on their blogs or post them to social bookmarking systems either. Gaining inbound links is a very important part of SEO, as most search engines give sites and pages better rankings when more links to them exist. Also relevant to SEO is their ability to boost a site’s ranking under keywords used in the link anchor text.

2. Redundancy: This is frequently a problem with poor quality web content. When a site has many pages with almost the same material (aside from a few brief pieces of different information on each page), search engines will detect the redundancy and give preference to more unique/original results from different sites. This consequence worsens if the material has already appeared on other websites.

3. Updating: Many examples of poor website content are never updated. This damages SEO efforts because search engines tend to favor more recently updated material. It can also be a problem for sites with quality content, when they either cannot find new details about a subject or don’t have time to. Allowing users to post comments is one way of enabling a page to “update” without adding new information.

4. Recognition: Regardless of how well a site might rank in search results, more and more people will eventually recognize that it provides poor content, when they see it in search results. This will cause the amount of traffic it receives to decrease over time, and make it harder to recover even if higher quality content is added.

Overall, poor content primarily damages SEO campaigns by having redundancy, being unable to generate inbound links, and/or becoming outdated. Even when SEO efforts successfully attract users to poor quality material, they are liable to find it unsatisfying and become less likely to click ads, make purchases, or return to the same site in the future. It is better to focus upon quality than quantity when creating new content.

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