SEO, or Search Engine Optimization, is an effective promotional strategy which helps enhance your web site’s traffic from regular (not Pay Per Click) search results. But how do you know when your site is in need of SEO work? Here is a list of possible indications:

1.) When your traffic mostly comes from non-search sources and/or PPC listings: This isn’t necessarily a problem, but using SEO will provide you with more stability and diversification in traffic sources, as well as an increase in overall hits.

2.) When you don’t have a Site Map and/or don’t know if your site can be navigated by search engine spiders/robots: If your site’s pages can’t be indexed by search engines, they won’t appear in results. Part of SEO is making sure the site is designed in a way which allows for this.

3.) When no SEO work has been conducted on the website for a long period of time: Search engines eventually change some of their policies, and different engines become more or less popular, so a site which was well optimized for them ten years ago is probably using some outdated techniques by now.

4.) When you plan to eventually resell a web site: Being able to say that your site is search engine optimized and pointing to specific search keywords it shows up under (or a high Google PageRank) will help increase your site’s resale value substantially.

5.) When your costs from other advertising methods are too expensive: SEO offers a more long-term solution to gaining web traffic, in contrast to continually paying for each impression or click on your links. This allows you to escape monthly or weekly promotional expenses.

6.) When you have a low Google PageRank: This ranking (PR) assigned by Google is a useful indication of whether or not a site has enough quality, relevant links pointing to it. If it is low (especially below three), efforts should be made to increase the number of inbound links it has.

You may even want to begin SEO efforts before creating and launching a web site; if the web pages incorporate SEO into their design and content from the beginning, they won’t require changes later on, nor will they be disadvantaged in search results until such changes are made.

No related posts.