Online videos has steadily become a more and more important part of marketing. Reasons for this range from more broadband connections to the rise of sites like YouTube which make video hosting and sharing a relatively simple thing.

If you are a company, creating a video to host either on your own site or a site like YouTube is a great marketing idea. However, you still need to optimize that video for the search engines. Here are a few tips on making that happen.

First and foremost, you should always offer your content in as many formats as you can. Doing this helps your video be accepted by more search engines. Plus, human users will be able to choose the format that works best with their computer and Internet connection.

Also, make sure that your title, description and keyword tags are complementary to your site. Examine them the same way you would the meta data with your site. Be sure to use appropriate keywords in the video filename and URL as well as in the link text for the file.

Don’t forget to optimize the page the video is on for the search engines. And offer a textual transcript of all of the content – audio and video.

Finally, host your video or a link to it everywhere you can think of. You’ve got to get the word out that it exists. Keep in mind you can help publicize your video with an RSS feed. However, make sure you’re logo is displayed on the video for proprietary reasons.

Videos are indeed popular, but you still have to make them appealing to both people and search engine robots in order for them to be successful.

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