SWFObject offers the ability to optimize Flash files for search engine optimization. It has 2 optimized Flash Player methods that you can choose from – a markup based approach as well as a JavaScript-reliant method. Because it has been hard to optimize Flash files previously this tool is quite helpful.

Some important basics about the SWFObject include the fact that it offers a JavaScript API that intends to supply a complete tool set for embedding SWF files and retrieving Flash Player related information. SWFObject also only uses one small JavaScript file, 9.5Kb/GZIPed:3.8Kb.

Many experts believe that SWFObject will eventually replace Adobes’ Flash Player Detection Kit. The program also intends to merge all existing Flash Player embed methods and provide a new standard for embedding Adobe Flash Player content. Best of all its an open source project.

There are quite a few reasons for using SWFObject. It is more flexible and optimized than other Flash Player embed methods for one. It also offers a solution for you whether you are an HTML, Flash or JavaScript developer. Additionally it uses unobtrusive JavaScript and JavaScript best practices and is extremely easy to use.

With SFWObject you can use both static and dynamic publishing methods. The only thing it doesn’t support is XML MIME types. SWFObject used to be called FlashObject. The name was changed due to legal/trademark reasons.

Related posts:

1. Search Engine Optimization and Flash