Marketing Sherpa, one of the better know research firms that publishes case studies and benchmark data for marketing professionals, recently launched another newsletter. The newsletter known as SherpaSearch will focus on all things related to search marketing, including search engine optimization (SEO), pay per click (PPC), cost per click (CPC), trends and marketing information about the major search engines such as Google and Yahoo.

SherpaSearch will be released every other week and will include tutorials, case studies, research insights and how-to articles. You can sign up to receive the newsletter at http://www.marketingsherpa.com/page/Search-Marketing-Newsletter-2008.

The goal of the newsletter is to help marketers better understand the world of search marketing. Readers will receive guides on how to improve SEO and PPC strategies, plan search budgets and forecast results to discover what really works in search marketing.

MarketingSherpa publishes 10 weekly newsletters and reaches 237,000 professionals every week. Topics in the newsletters covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing.