“Insight for Search” is a new tool Google has recently introduced in to add to the current Google Trends and AdWords tools. Google claims Insights for Search will help you “see what the world is searching for.”

Basically, the tool should help people better understand what is being searched for on Google as well as to see the details for certain keywords across various geographic regions, verticals and time periods for more insight.

Internet marketers or bloggers that what to determine what kind of content is engaging to more people should consider looking into the tool. One of the most powerful uses it offers is that you can actually narrow your search by categories to figure out which keywords are more popular in certain categories.

Additionally you can simply click the “search” button without entering any words in the search field to find the most popular rising terms for all categories and regions. And, by narrowing your empty search to a specific category you can see the most popular search terms for the category for its history.

This has the potential to be quite a powerful tool for anyone in the online marketing arena because essentially now you know which article topic will be more popular or which keyword is searched for more often in certain areas.

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1. Why is Keyword Research Critical To SEO?