Search Engine Optimization, or SEO, offers great potential for targeted lead generation. Unlike some of the other promotional methods, it is easy to independently target several different types of customers with SEO. Read on to learn more about how to use SEO for lead generation.

A single web site selling one product or service can attract customers with varying needs, by emphasizing certain aspects on different pages. For example, perhaps there is a web site which sells a fast, high-capacity battery charger. On one page, it might emphasize how many batteries the unit can simultaneously charge, while stressing how quickly it charges them on another page. Each page should include details on all of the product’s advantages, but focus upon one and begin by describing it. Both pages could have a form for requesting more information, which provides lead generation for the product being advertised and prevents the customer from having to make an immediate decision.

So how is SEO involved? The web site will not receive much search engine traffic if it emphasizes the wrong keywords on the lead generation page. The same holds true if it overuses them or applies words that too many other web sites have emphasized. For example, hardly anyone uses the words “rapid” or “high-speed” when searching for information about charging batteries quickly, whereas some do use “fast” or “quick” in these searches. In some cases, it may be best to repeatedly use two alternative (but correct) spellings of the same SEO keyword. Remember that the pages shouldn’t be too similar to each other; this can be detrimental to SEO, as search engines may see them as duplicates.

The title tag and META description tag are also part of SEO; they must use phrases which attract potential customers who have the interests emphasized on a specific page. Using the right keywords in the URL is important as well. A page emphasizing the quality of a product should use several related keywords in its URL, alongside words indicating the product type. An example would be www.example.com/cell-phone/very-durable-rugged.html; notice that highly competitive words which have been overused by other web sites, like “best” and “quality”, have been left out.

Basically, a web site can use SEO to enhance lead generation by emphasizing different search keywords on each page, creating attractive title/description tags, and using hyphen-separated keywords in the page URLs. This should make possible lead generation on many types of customers.

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One Response to “How to use SEO for Lead Generation”

1. Mason Parker says:

   July 8, 2010 at 11:00 pm

   i am looking for an in-depth tutorial about lead generation, can anyone post links ?,:;