Google is the top used search engine, which means it’s also an important asset for search engine optimization professionals to use. Fortunately, Google doesn’t leave SEO experts in the dark. Here are some of the most useful SEO tools that Google offers that will help you in your SEO endeavors.

1.    Matt Cutts Blog. Cutts writes about Google of course, but he also includes posts about SEO including the Google algorithm for search.
2.    The Google Blog. This more general blog talks about “insights from Googlers into our products, technology, and the Google culture.” This is a great read for staying on top of what Google and the people using the search engine like and find helpful.
3.    Google Ad Planner. This free media-planning tool can help refine your online advertising, potentially saving you money in the short and long term.
4.    Google Dance Tool. This tool allows you to ping three Google data centers to see if Google is updating their search algorithm. It’s a great way to stay up-to-date with the changes that are being made.
5.    Google Search Appliance. This is integrated hardware and software that allows businesses to have the productivity-enhancing power of Google search within their own sites.

These five tools are just the tip of the iceberg as well. If you are involved in SEO in any sense of the word jump into Google’s site and have a look around. You just may be surprised to find out how much is there that can help you.

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