WordTracker Review – Keyword Research Tool
This product review of Wordtracker is by Aaron Wall of SEOBook.com
and covers some useful keyword research techniques.
Basically, keyword research should begin with looking at your current web logs or analytics reports since basically these keywords should have some type of ranking. The logic is that you can probably rank for similar keywords.
The key to using a keyword research tool is to start with general themes like ‘chocolate’ and then find other keywords like ‘white chocolate’ and ‘chocolate truffles’. Once you identify some of these, you should visit competition to see how they have ranked.
According to SEOQuake, the more keywords in a search results the better lower quality sites did in the results. This long tail strategy can be good for sites that don’t have the authority to rank for competitive keywords.
Quintera shows keyword phrases that people might be using by relating keywords from the top Google SERP results. There are lots of keyword tools that can be used for ideas as part of the discovery process. Be sure to review keywords volumes as part of the input, but don’t rely on the data from any of the tools.
Google’s keyword tool not only provides keyword variations but you can also plug in a url and Google will use the content of the home page to pull relevant keywords. Compete also provides a traffic / ranking based keyword terms that allows you to ’spy’ on your competition.
Picking the right keywords can lead to traffic quickly if you the right modifers. Only half of the search queries on Google are unique, so be sure to use modifiers that might include product names, brands, and action items like ‘buy’, ‘price’,'order’, ‘cheap’, etc. For another example, clothes might have modifiers like ‘loose’ or ‘tight’. Aaron Wall gives a lot of good ideas regarding the type of keyword modifiers that might be used and these items could potentially be used for on-page body copy.
Related posts:
Keywords, Tools | seowhitehats | October 18, 2008
