Google supports query words that have special meaning to Google. These are known as advanced operators and modify a search in some way or tell Google to do a different type of search. Quite a few of these operators use punctuation instead of words and quite a few of them are accessible from the Advanced Search page of Google. Here is a list of the more common types and what they do.

1. link: Using the query [link:www.webpage.com] will list web pages that have links to the web page you specify. Make sure you do not put a space between the “link:” and the web page URL.
2. related: The query [related:www.webpage.com] will list web sites that are similar to the web page you specified. Again, you cannot leave a space between the colon and the web site specified.
3. site: This query [site:www.webpage.com] allows Google to restrict the results to the web sites in the given domain.
4. allintitle: This query [allintitle:example search] restricts the search results to ones with all of the query words in the title.
5. intitle: [intitle:example search] restricts the results to documents containing the word you search for in the title.
6. allinurl: [allinurl:example search] limits the results to ones will all of the query words in the URL. This query works on words only and not URL components.
7. inurl: [inurl:example search] confines the search results to documents containing that word in the URL.

Keep in mind there can be no space between the colon and the first word in any of these queries. Using these advanced Google searches as well as the additional ones found on Google can help you with your search engine optimization

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