Google’s Insights for Search Program
Google’s Insight for Search program is closely related to their Google Trends product. With Insights for Search you can compare and contrast search volume patterns across specified regions (like USA or Japan), categories (such as health or sports) and time ranges (last 30 days, for example).
No matter what business you’re in – small business owner, marketing/advertising agency or even a giant corporation – Google Insights for Search can help you determine the interest in different search terms. The reason is that Insight for Search shows you A/B comparison between keywords so that you can choose the best keywords for your needs. It also shows you the top related keywords as well as which keywords are on the rise in your market. Additionally, you can see which cites, states and even countries in which a keyword is popular.
A note of caution, Google Insights for Search works much like Google Trends in that it defaults to the broad matched version of a keyword. This means that a word like credit will show more volume than credit cards, event though credit cards gets more search volume. The reason is that the term credit card counts towards the search volume for the word credit. Also good to know, keywords are weighted so that their top volume day is anchored at 100 and other days represent a relative percentage of that search volume.
All in all, this is another powerful tool in Google’s toolbox that is well worth taking a look at to determine how it can fit into your marketing plan.
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