Pubcon, Flu Tracking & Blog Carnivals
http://www.seobook.com/googles-relevancy-algorithms-change-keyword
A good overview of how SEO strategy and optimization is different for competitive keywords versus long tail keywords. When there are many matching search results for a given search query, Google places a lot of weight on core domain age & authority and on external signals of quality like link quality. If you are starting a new site and have built little to no offsite signals of quality you can expect to rank for longtail phrases first. As your site builds authority you can compete for some of the head keywords.
http://www.webuildpages.com/blog/sem-events/how-to-buy-links/
Lisa Barone live blogging from Pubcon in a Paid Links session with Rank Fishkin, John Lessnau and Aaron Wall. Todd Malicoat will moderate. Lisa metions the room is packed, paid links is usually one of the most attended sessions. Where is Matt Cutts and Michael Gray?
http://www.webuildpages.com/blog/sem-events/reputation-monitoring-management/
Another live blogging session post by Lisa Barone. Todd Friesen will moderate this one with speakers Jessica Berlin, Andy Beal and Lee Odden. Good information if you want to learn more about Reputation Management.
http://www.seobook.com/social-media-marketing-waste-time2
A rant by Aaron Wall at SEOBook regarding Social Media Marketing. If you are considering Social Media Marketing or trying to compare it to the more established Paid Search Marketing model, this is definitely contains some good thoughts for you to consider.
http://www.seomoz.org/ugc/is-the-googles-yoyo-effect-the-evidence-of-a-new-algo-
Speculative article of a possible Google algorithm update based on recent yo-you of rankings.
http://googleblog.blogspot.com/2008/11/how-we-help-track-flu-trends.html
I actually saw this on CNBC(??) earlier this week. While I’m not sure that Google Trends can actually predict flu outbreaks, I think they produce an interesting ‘real-world’ correlation that can potentially grab the attention of the everyday internet user. While the statistical data model might be flawed, you have to hand it to Google on doing something interesting with its’ data.
http://www.searchenginejournal.com/blog-carnivals-link-building/7999/
Amy Smarty writes about Blog Carnivals. Carnivals??? Fun is usually dangerous when it comes to link building. Group Writing Projects…that sounds a little safer strategy even though I think it is the same thing. More information on this concept available at http://groupwritingprojects.com/
Related posts:
Blogging | seowhitehats | November 16, 2008
