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WordPress, Facebook Connect, and More SEO

Search engine marketing of websites often forgets the website technology. Here are some examples of good SEO Plug-Ins for WordPress (our current web development recommendation for content sites):

Here are some other examples of WordPress Plugins
http://www.pdxtc.com/wpblog/computers-how-to/upgrading-your-wordpress-blog/
http://mitcho.com/code/yarpp/
http://www.pdxtc.com/wpblog/wordpress/my-secret-wordpress-h1-hack/
http://www.pdxtc.com/wpblog/wordpress/wordpress-faq-plug-in-very-cool/
http://www.pdxtc.com/wpblog/seo/integrate-wordpress-google-website-optimizer/

If you want to know more about how to build a commenting and Facebook integrated website, here are some articles to check out:
http://www.techcrunch.com/2008/05/09/facebook-responds-to-myspace-with-facebook-connect/
http://mashable.com/2008/07/23/facebook-connect-launches/
http://wiki.developers.facebook.com/index.php/Facebook_Connect_Plugin_Directory
http://blog.disqus.net/2008/12/16/disqus-and-facebook-connect/

Affiliate Marketing is having a rough holiday season this year, but I still find this marketing channel (as an SEO) to be interesting:

http://www.sugarrae.com/examples-affiliate-branding/
http://en.wikipedia.org/wiki/Point_of_difference
http://www.shimonsandler.com/affiliate-marketing-networks/

Did you know that Organic Listings grab around 75% of all search engine clicks? http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending

Here is an interested way to approach SEO, start with Paid Search and most SEO prospects should have already have this Paid Search data. http://www.seomoz.org/blog/headsmacking-tip-6-test-with-paid-search-before-you-target-with-seo

And while we are talking about paid search, here is a good resource list of best PPC articles. http://www.seomoz.org/blog/the-big-list-of-ppc-resources-articles

Link Building Techniques (Another Good List) – http://www.searchenginepeople.com/blog/the-definitive-list-75-of-link-building-techniques-in-2008.html

When you are learning how to build links, don’t forget how to cover your tracks – http://www.winningtheweb.com/secret-link-count-seo.php

Free Keyword Research Tools – http://www.searchenginejournal.com/free-keyword-research-tools/8153/

Ho Ho Ho – This Week in SEO

Facebook Connect Making Blog Comments More Authentic – The presence of trusted Facebook identity is creating a context for more meaningful conversation on the web.

One of the things that a lot of people don’t get about the new Google is the over-reliance on trust in the algorithm.  Here is a post by Michael Gray showing how Google’s trust resulted in Duplicate Content in the SERPS.

Great article by Aaron Wall on what EBay could have been doing in the last 10 years to be more competitive.

SEOMoz explains why Companies Are Investing in SEO more than ever during the recent economic downturn.

Vanessa Fox writes about how to Make Content Findable for Geotargeted Searches in both specific countries and for local search.

Is Social Media the Next In-Box?

This PPC Flowchart offers tips on how to set up a pay per click search engine marketing campaign.

How to Use A Proxy IP in Firefox- Once you get the basics down, be sure to download the FoxyProxy plugin for Firefox

There may be instances when you want to track the source of a request.  Jane and Robot! shows a common way of doing this is by using Referral Tracking Parameters in URLs.

Andrew Goodman offers a free 40 page guide to Google AdWords.

A Holiday Wish From ProspectMX

First off, I’d like to thank Chuck for giving me the opportunity to drop a line on his site. Thanks!

I’m proud to announce that ProspectMX, my internet marketing company in Pennsylvania, has developed a holiday contest with a great prize of $10,000 in internet marketing for a deserving charity or non-profit organization.

ProspectMX Christmas Wish

The ProspectMX Christmas Wish contest officially began on Monday and ends December 31, 2008. Our team will announce the winner of the contest on January 5, 2009.

If your work with a non-profit organization looking to build their presence online, answer the following question on your blog or website between today and the end of the year (12/31):

“How can internet marketing benefit your organization?”

Once we choose a winner, our company will work on developing and implementing an internet marketing plan that will best fulfill the goals and needs of the non-profit organization.

Other companies in the internet marketing community have also gotten involved with the Christmas Wish. Runner up prizes have been provided by Seattle-based search firm SEOmoz, educational website SEO 101 Tools, and trackur, a social media and online reputation monitoring service.

For full details on the Christmas Wish Contest, please visit the ProspectMX website page on charity internet marketing (http://www.prospectmx.com/charity-internet-marketing). Anything you can do to help us spread the word is greatly appreciated.

Have a happy holiday season!

EBay, The Economy, and SEO Blogging

EBay Could Have Been More Like Amazon
Great article by Aaron Wall on what EBay could have been doing in the last 10 years to be more competitive.

The Economy and SEO
SEOMoz explains why companies are investing in SEO more than ever during the recent economic downturn.

3 Reasons Blogs for SEO Fail
Any article explaining why Blogs built for SEO often fail.

Geo-Targeted SEO Techniques
Vanessa Fox writes about how to make content findable for geo-targeted searches in both specific countries and for local search.

PPC Setup Process Flowchart
This flowchart offers tips on how to set up a pay per click search engine marketing campaign.

Proxy Plugin for Firefox
Once you get the basics down, be sure to download the FoxyProxy plugin for Firefox

Referring URL Tracking
A great post by Jane and Robot! There may be instances when you want to track the source of a request, and a common way of doing so is by using tracking parameters in URLs.

Microsoft Adcenter Blog
Guest blogging on the Microsoft adCenter blog, Vanessa Fox looks at how online tools can be used to effectively monitor trends and campaigns – without getting swamped in data.

Google’s Indexing of Flash

We decided it was time to revisit the topic of Google announcement of its’ improved indexing of Flash and get an update.  Basically, I came across 4 case studies on Google’s indexing of Flash showing that:

  1. Since the introduction of support for SWFObject in July, Google hasn’t associated text content in Flash with the correct parent URL or as a single entity.
  2. Flash files can accrue PageRank independent of their own parent URLs.
  3. Google doesn’t index URLs containing #anchors (fragment identifiers) in Flash per W3C Guidelines.
  4. Currently, Google doesn’t seem to support translations of text content in Flash.

These case studies continue to show that SEO for Flash can be achieved but only if done properly and then it will have limited value when compared to a site without Flash.  SEO can be done for Flash, but it is not optimal.  The Adobe announcement has not changed the recommendations for the immediate future because:

  • Google can see text and links inside the Flash file which is good but it will not split them up a Flash file into multiple pages and index them separately. That means that your Flash file will be the equivalent of one, massive HTML page, unless you break it up into multiple HTML landing pages.  Remember that this can’t use the #anchor because Google will not treat that as a separate URL.
  • Google will not run all types of Javascript and this makes it uncertain in the fact that Googlebot will index a Flash file that is embedded using the SWFObject script.
  • If you have content dynamically loading into your Flash movies from an 3rd party XML file, this content may not be indexed by Google.

Until this is settled, one of the best alternatives is to make  an HTML alternative that is not only helpful to the search engines, it’s also great for people without the Flash plugin and for disabled site visitors.

Sources for Blog Post:

http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

http://www.beussery.com/blog/index.php/2008/10/google-flash-seo/

http://www.yourseoplan.com/seo-for-flash.html