Using Videos in SEO
Optimizing videos as part of your SEO goals is becoming more and more important as mainstream search engines include videos. While the best way to optimize a video is to consider your audience and how they can be engaged with a video, there are other aspects of optimizing videos for SEO.
Of course, your video should be relative and information. General or vague videos don’t answers any questions and thus rarely drive traffic that converts. More often than not, these types of videos will only confuse an end user. But, beyond that your video’s title should be catchy, just like the headline of an article. You want to use this as a way to draw in viewers.
Also, make sure that your videos relate to your site so that after the video is done you can link it to a relevant page on your website. You also need to include important key phrases in your video. This includes tagging your videos with these terms and considering these terms when naming your video file.
Beyond that, keep your video short. Many people don’t have a long attention span, especially when they are using the Internet. A good rule of thumb is to make your video less than 5 minutes long. You may also consider breaking this 5 minute time limit up into even smaller segments to increase anticipation in your audience.
Don’t forget to include your logo and website on any videos you produce to increase brand awareness. And make sure any video you create is on your own site, including the site map so that search engine spiders and human searchers can both find them easily.
Finally, allowing users to rate your videos is a great step. This can help you figure out which videos are more enjoyable and more successful, which can create sort of a template that you can use to create more successful videos in the future. This also goes hand-in-hand with syndication. Putting these more poplar videos on sites such as YouTube and Google Video can help increase awareness of your video.
Related posts:
Strategy | seowhitehats | December 1, 2008
Optimizing Videos, Search Engine Optimization, Search Engine Optimization, seo videos
