SEO Best Practices often refer to the rule of optimizing for “One Keyword Phrase Per Page” and this is very good advice.   This rule first applies to the most important on-page ranking factor – the or even better would be .

This second title is optimized for both ‘Valentines Gifts’ as well as ‘Gifts for Valentines’.   With our available space of 65 characters, this title is also optimized for ‘Best Valentines Gifts’, ‘Valentines Day Gifts’, and the long tail of ‘Best Valentines Day Gifts’.   Some people would argue that this page is now attempting to optimize for more than one keyword phrase.  Our strategy, in this example, is to primarily optimize for ‘Valentines Gifts’ and then to find the best keyword phrases to use for our variations.

This strategy is extended to the content of the page with use of the primary keyword in the H1 of the page as well as 1-2 times in the first 100 words of the content.  If the page contains 500 words, we feel that you should use the primary keyword 2 -3 times and can use the variations up to 6 – 8 times on the page.  Using our ‘valentines gift’ example, you can use the secondary variations each 1 time on the page.  This thematic variety of the keyword not only provides a wider range of keywords for SEO, but minimizes the keyword stuffing effect that many SEO pages seem unable to avoid.

One last note, be sure to use these different variations as you build links to the page, both internally and externally.  Most analytical programs also let you see which keywords generated traffic to a particular page;  you might be surprised how successful this approach can be if you have a popular page and can monitor the results in your analytics program.

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One Response to “How Many Keywords Can I SEO Per Web Page?”

1. kered pople says:

   December 30, 2009 at 9:28 am

   I do find this is a very hard topic to master, but with this bit of information I am a lot clearer on it.