SEO for PDFs – Optimize Your PDF Documents for Search
Here are a couple SEO tips for your website when creating PDF documents.
1. Optimize The PDF File Name. When you create the pdfs, be sure to include your SEO targeted keywords in the file name. Make sure that Google can identify what the PDF is about. Don’t overdo it, but try to work in a few keywords into the file name like target-keyword.pdf
2. Complete Document Properties. Most PDFs are indexed without specified document properties, the most important of which is the Title. This document property is the equivalent of the html title tag. If you don’t complete the Title property, the search engine is going to creat a title from the PDF’s content, and it may not be optimized for your targeted SEO keywords. There are other PDF meta data properties that can be completed, the only other one of importance is the Subject property which is the equivalent of a meta description for .html pages.
3. Optimize your text in the PDF. For your PDF’s optmize the copy just like you would web page copy. Don’t overdo it, but use target keywords in the first hundred words. Try to use some variations to support long-tail while focusing on a main keyword for optimization.
4. Build links into PDFs. Include links in your PDFs, and pay attention to the anchor text used as Search engines recognize these links. In addition to including links in PDFs for search-related purposes, there’s also a good business reason as PDFs are often passed along to others via email.
For B2B websites with PDFs and White Papers, this optimization of PDFs can be incredibly important for your overall SEO strategy. Qualified B2B visitors can be hard to find, make sure you give yourself every opportunity by leveraging your PDFs for top rankings.
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Robots & Crawlers | seowhitehats | February 4, 2009
Search Engine Optimization, seo for pdfs, seo tips, Techniques & Trends
I never knew that PDF documents can also be a part of our plans. Some good tips because I am still new to SEO. Your tips are good, I will dig more into other posts to learn more about SEO. Thank you.