We noticed a change in the Google Algorithm for several of our clients at the end of January.  Many of our clients improved in the rankings, but a few also dropped significantly.   In hindsight, we are now are hearing that the Google Algorithm is the introduction of ‘brand’ measurements that is attempting to introduce another TRUST factor in addition to link popularity.  The general thinking is that the Internet has become a ‘cesspool’ of low quality content and links and it is more important than ever to ’signal’ to Google that your website is a trusted site for the most popular of keywords.

One of the best articles outlining this recent algorithm is from Aaron Wall at SEOBook.com : http://www.seobook.com/google-branding

Aaron uses Rank Pulse to show how large brands moved into the Top 10 rankings on Google; for example 9 out of the Top 10 rankings for ‘auto insurance’ are big auto insurance providers.

Other interesting reads on this topic:

• http://blog.mannixmarketing.com/2009/02/google-algorithms-brands/
• http://www.seomoves.com/blog/tag/google-algorithm-update/

Related posts:

1. Google Brand Algorithm Update
2. Google Algorithm Update Analysis
3. 10 Ways Twitter Will Change American Business

One Response to “Google Algorithm Change Focuses on Brand”

1. Shardakant Shandilya says:

   August 10, 2009 at 4:10 am

   Really, It’s very useful for webmasters for better SERP.