Google Adsense is an easy way for many people to make money online. Whether you have a business website or a personal blog, utilizing some simple tips to optimize your ads can make a huge difference in your revenue. Two identical sites can have completely different profits from AdSense based on how they place their ads. Be sure that whatever changes you make to your site to optimize your ads does not conflict with Google’s policies. Fooling with the AdSense code will never be beneficial for you in the long run.

Matching your AdSense colors with the colors of your site is an easy, but effective way of making them more visible. Experiment until you have two or three color schemes that you know perform well with your site colors. Then you can occasionally rotate color schemes so your ads will seem fresh. Do not use borders around your text ads. Ads without a border that blend with the color scheme of a site always outperform other ad units.

One of your best options to optimize your ads is to use Google’s site-specific search box along with AdSense. Putting ads at the top and bottom of the search result page will ensure a higher click through rate (CTR). The top right corner of your site is a highly-visible spot to put a search box. Another easily executed tip is placing images above or next to your ad units. Everyone knows that “a picture is worth a thousand words” and since your ad space limits the text description, a thousand words can be really useful for increasing your visibility.

Where you place your ads is very important. A webpage is similar to a newspaper in that whatever is “above the fold” or seen first when the page is loaded has the highest impact. By placing your AdSense ads high up on your page people will see them without scrolling down your site. This is a well-known way of increasing your CTR.

Search engine optimization is one of the most vital qualities for high traffic websites. In addition, users coming to your site from search engines are more likely to click on your AdSense ads than regular readers. Placing ads in known high performing ad slots such as the top of left sidebar and the top of individual posts can have an immediate effect on your CTR.

Experimenting with these practical tips for optimizing Google AdSense can both increase your revenue and familiarize you with the most effective marketing strategies for your site. When you make a change, try it for a couple of weeks to get a thorough effect of the results.

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