One of the most critical elements of any type of promotional work on the Internet is Keyword establishment

Yes, you might be finding Keywords a controversial subject, when you consider some of the comments banded around, but tragically they cannot beoverlooked, particularly if you want to be effective, because it is keywords or long keyword strings, commonly referred to a ‘longtail keywords’,  that are what people use to search.

If you are starting out, you be finding money going out faster than it’s coming in. Google has come to your aid, with a new piece of software on its search sites that’ll help you significantly.

First up, watch the video above, if you haven’t already, which will save me a lot of writing.

The Wonder Wheel, gives you significant insights into how Google thinks. This new tool is almost giving you a site map for the niche you have chosen. 

To keep it simple, I started with ‘Dog Training’

This then produced a series of sub-categories: ‘Dog Training Courses’ Clicking on this sub-category produced the next level: Dog Grooming Training, Dog Training Instructor Courses, Dog Behaviour Training Courses.

This shows you how to build your silo structure. The Google Wonder Wheel goes well beyond being a simple Keyword tool. It’s presenting you with ideas for Longtail Keywords. All you have to do is select the niche you would like to develop.

And the best part; this tool costs you absolutely nothing!

It’s rare Google offers something that is a gift for the beginner and experienced alike, but this time they have. Maybe they are trying to show us how they want to see information sites built, and those who follow these guidelines are going to rank better, who knows…it’s worth thinking about.

Related posts:

1. Why is Keyword Research Critical To SEO?
2. 10 Ways to Get Free Traffic
3. What is KEI (Keyword Effectiveness Index)?