Keywords are Important in Marketing

Before you begin an internet marketing campaign, it is crucial to have a specific set of internet marketing keywords that you will be focusing on.  If you don’t have a list of keywords, your efforts are likely to be ad hoc and aimless, and your campaign could lose focus.Bear in mind that it’s far better to have good rankings on a select few keywords than mediocre rankings on several.  Brainstorming is an easy way to come up with keywords.

This is an exercise many of you might remember from grade school, but it works, so give it a try.  Write the name of your product in the middle of a sheet of paper.Then, write down the first words and phrases that comes to mind, connect these words to the original with a brief line.  Then, for all of those words and phrases, write down what comes to mind when you think about them.

This is called a Cloud Diagram or a Cluster Diagram, and it will give you options you didn’t know you had.For instance, if you are offering a web design software then you are already focused on keywords like “we design” and “how to sesign a website”.”  But you may have missed more focused keywords like “writing HTML” or “coding PHP.These are more particular and specific, otherwise a smaller audience however, it means lesses competition.

When you are into PPC and or PPV (pay per view) campaigns, use the correct keywords and phrases which is very vitl.  Choosing the wrong ones can cost you dearly, but by being more focused, you can target your prospects (potential customers) with laser-like precision.

There are also some great tools available to help you select keywords, many are free, like the Google Keyword Tool, which, although designed for Google’s Adwords, can be used by anyone. It is powerful as it shows searches so you know what ones are worth your time and what ones aren’t. As a rule of thumb, if a keyword earns less than 1,000 searches in a month, trash it (unless if you are doing PPC and its an annual targeted term that will lead to high returns.)

You can also use the Google Keyword Tool if you are doing SEO strategies to try and get to the first page of google on those terms. Once you find a decent amount of searches, look for it on Google with “keyword” and you will see exactly how many competing sites are there. As usual, the lesser the better.

Researching and using the right keywords can make or break an internet marketing campaign, particular in the launch phase in affiliate marketing.  So it makes sense to include  keyword research in the early stages of your project planning.

More Tools

As well as the Google tool there are other, more advanced tools available. I use PPCBully to spy on competitiors who are bidding on keywords I have brainstormed to see if they are profitable or not. PPCBully works well, but does take a bit of time to gather the data

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Colin Klinkert is an Internet Marketer who works full time online and making a whooping six figures a year online. He owns several membership sites, one of which earns over a million annually in revenue.

Colin also blogs on his personal site about Marketing techniques, methods and news. Read more about the Internet Marketing Keywords.

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