Too many times SEO is referred to as “voodoo” or used in phrases like “just work your magic”. Well, the truth is, professional on-page SEO optimization is simply following website traditions, search engine guidelines and what just makes plain old sense.

So SEO White Hats has decided to give people that read this blog an idea of what goes on behind the scenes at professional SEO companies when they examine and optimize your website.

Optimization:

* Examine Site Navigation&architecture;
* Examine URL paths&structure
* Rewriting Dynamic URL’s

“Use HTTP redirects appropriately (301, 302) instead of JavaScript or Meta Refreshes.”

* Canonicalization of URL’s
* Page file Names / Image File Names
* Robots.txt File
* Create/Optimize HTML Sitemap – http://sitemaps.org/
* Create/Optimize XML Sitemap that references the robots.txt file
* Create /Optimize Urllist.txt&.ror files
* Check for Broken Links&HTML/CSS Validation Check

“Embrace an HTML Standard.”

* Submit Site & Sitemap to Google Webmaster Tools
* 404 Header Check & Optimization

SEO Optimization:

* Keyword Research, Assignment & Prioritizing
* Meta Data – Title Tags, Description, Keywords, Robots, Others

“Make sure you use descriptive text in your HTML title tag, header tags and URL anchor text.”

* CSS Optimization
* Prioritize Headings – H1/H2/H3
* Keyword Prominence & Placement – 1st & Last
* Image Alt Attributes & Optimization
* Updated Contact Information
* Internal Linking, No-following & PR Sculpting
* Similar Content & Keyword Cannibalization Check

(Just to Name a Few…)

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One Response to “A Peek at On-Page SEO Optimization”

1. Rahul Gupta says:

   November 1, 2009 at 8:54 pm

   Really it’s great info about on-page SEO Optimization,

   Thanks