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How To Avoid Common SEO Mistakes

As with any new venture, those launching a new search engine optimized website should prepare themselves to make at least a few SEO mistakes.  Still, since you’re not a trailblazer in this arena – and given the fact that you’re reading this article and want to avoid the mistakes of your “forefathers”, you have the unique opportunity to begin on the right foot.  In that spirit, this article will attempt to outline the three most common and glaring SEO mistakes.

SEO Mistake #1: overlooking the browser’s title tag.  Search engines look here too.

SEO Mistake #2: Assuming META tags do the same work as optimized body text. 

SEO Mistake #3: Posting your site to more than the necessary number of search engines.  There are only 10 search engines that over 90% of folks use to search the internet.  The rest are superfluous.

SEO Mistake #4:  Outdated or skimpy content SEO is about more than just having your pages tagged.  There needs to be plenty of content for search engines to read. Search engines will visit sites with outdated contents less often as well 

SEO Mistake #5: Not optimizing the right keywords.  Keywords that are too generic, for example, won’t give you the success you want in SEO.  Instead, focus on tagging keywords that are less competitive and more relevant to your business. 

SEO Mistake #6 : Repeating Title Tags More often than not, companies repeatedly use their company’s name on each of their web page’s title tags.  This is a waste of space seeing as your company’s name likely garners you good search results to begin with.

SEO Mistake #7:  Using pictures in your headline area instead of searchable text. The headline area is a key searchable area.  Using images that look like text instead of actual text is not going to do you any good in SEO terms. 

SEO Mistake #8: Building a website entirely in Flash.  Search engines can not search a flash-only site. 

SEO Mistake #9: Leaving the SEO work until after the design work is complete.  If anything, SEO should be integrated into your entire design process.

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Related posts:

  1. 4 SEO Mistakes You Must Avoid
  2. The Top 10 SEO Mistakes
  3. Try to Avoid Black Hat Methods
  4. Search Engine Optimization and Flash
  5. The Ultimate Guide for Article Writing Beginners

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