How Server Location Can Impact Your Rank

I was asked today if the server location has any impact on your search engine position in google. The answer is yes it can, it can have a big impact as to who your website is displayed to and what page it is displayed on..

Its best to get every aspect of search engine optimization covered the best you can. Most people think that search engine optimization is made up of producing links and optimizing the content on there pages, this is partly true but there’s no point doing that if you’ve targeted the wrong market.

For example let’s say you buy a French domain with a .fr extension and you want to target people in America, your rank will never be as good as a .com extension as google uses the extensions as well as server location to help keep there results relevant.

If your target market is America then you should buy a .com domain name, don’t buy any other domain name just because its cheaper, if you want to be successful then you need to do everything by the book. Also when you look for a hosting company make sure you do some research first as to where there servers are based. Google uses the server ip to work out where you site is being hosted and in what country. As our market is America for this example we will do some research into American hosting companies like hostgator. Hostgator has servers based in America, once you have your server location and domain name you can now start the on-site optimization as well as the off-site optimization.

Some on-site optimization tactics which are still favourable is using title tags and h1 tags. You also want to optimise your pages for certain keyterms and then try to produce links to those pages with the keyterms.

Since google’s recent update you should only focus on building relevant links as those are the ones they favour and give the most weight to. Relevant links are links placed on other sites within your niche promoting your keyterms, relevant links are probably the most hardest to produce and should really be done buy a relevant link building company. A good way to build relevant links yourself is by writing unique content and providing it to other website owners who might be interested in publishing guest articles. Try different approaches and methods until you develope a good one that works.

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