Any website owner who starts down the path of internet marketing will soon discover how many “guru’s” are out there all claiming some secret trick to boost your search engine rankings. The reality is there are a few things to really pay attention to, but most of it really comes down to hard work.  Depending on what keywords you are trying to rank with, you can get good results in as little as 1 week, or it may take months of hard work.

Asisde from basic webpage SEO stuff to make sure everything is done correctly, the biggest single factor still in your rankings is the number of links back to your site and where they come from. The actual content on that site is important, as is the page ranking of that site by Google. Two way links used to work well, but anymore Google just ignores them because of the prevalence of link farms and buying links etc.

The easiest way to get links is through article marketing and publishing on an article directory.This is not the path of the least work, it is the best path to get good, long term results. The setup is simple:

• Do some keyword research on your topic.  Pick from two to four keywords you will focus on to begin with. You will need to make sure the words get decent search volume per day, but do not go after far too generic terms because it will just take too much time and effort to actually rank for them.
• Plan on writing 10 - 12 articles for each keyword of 300-400 words each, using 1 of the keywords with links to your site in each article, with no more than 3 links per article total.  Use the keyword itself as your link text, not  a URL like http://.
• Publish 4 of the articles on a major article directory that has good ranking such as Ezine Articles or ArticlesBase. These have human reviewers so it will take a bit of time to get your article published. Luckily they do not expect it to be the first time its published, so while you are waiting there you can post it elsewhere.
• Make sure you get some software that helps to spin the article content and links. Basically spinning allows you to subsitute words and sentences for one another so that you can get a different article from the same basic article. DO NOT try to use auto-rewriting software - I have seen none that do a decent job.  Usually it reads like garbage and that will not help your rankings. If you learn how to spin the article properlly, you can easily get 15-20 additional, good articles from a single source which will eliiminate the worry about duplicate content.
• The step to follow next is to look for places to start distributing your content and get links back. You can do this manually for free, or find some tools to purchase that can greatly speed this up. I usually choose to pay some money in the savings of time.There are simply so many things that go into improving rankings that you need a trade off at times so that you can get it all done. You want to make sure you spread out the distribution – its unnatural for any site to go from no links to 500 links in 1 day – what is more natural is 0 to 10 to 18 to 25 to 40 … over several weeks of time the level will keep building.
• Another step that needs to be done is to track your ranking level for the few keywords you are starting out with. After you have built up approximately 300+ links back to your site, you should start to see ranking movement higher on some of them. Some keywords that are not as competitive, much less, and of course, some it might take thousands.Your goal on most keywords should be to get into the top 20 at least in ranking, number 1 is nice but sometimes the effort needed to keep and hold it is not worth it.
• In addition to the article work, you can also use social media accounts to link to each of the articles you publish AND also to your main web site. You should make a hub pages site and a squidoo lens about each article and link to your site.  If you feel really ambitious, a press release about your website launch or new products is always a good thing. If you are going to make a press release, just make sure you have something that is worth reporting.

Sites all want niche content on them to improve the quality score.  Most want articles about their site topic to keep the viewer on the site longer and to get better search enging ranking. This is the reason article marketing works - webmasters can search for content for their sites, and you get distribution on your article with links to your site.

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