4 Ecommerce Facebook Marketing Tips
Sitting at the heart of the social networking universe, Facebook has become the destination for everyone who wants to make sure they stay connected to friends and family. Also, businesses and associates have begun to use Facebook as an easy way to maintain connections within their industries. However, when it comes to tapping into the vast Facebook user-base, trying to take advantage of the millions of page views per day, the average business model simply doesn’t have a section devoted to social network sites.
That isn’t hard to change.
Many ecommerce sites already embrace spending advertising dollars on ad space on web sites. A couple of the most visible areas on Facebook have already been set aside for advertising. This means that getting one’s feet wet, as it were, on a social networking site doesn’t step outside of the realm of what is already being done.
• Right column ads and the top banner ad are your typical ad slots, and while the statistics for those slots are going to be typical, due to the numbers of hits Facebook gets, even rotating ads are going to collect a lot of click-throughs.
• Facebook offers ad space in areas that aren’t quite as obvious. Those are the ones on the applets pages. Each applet has a banner area that is solely for that applet page only. Some of the smaller applets may have rotating ads on them, but the more popular applets like Egg Breaker and Mafia Wars actually have dedicated slots. If your product or service has already gained a certain amount of popularity, or a company is willing to lay out the dollars to buy those ad slots, then taking advantage of the applets is definitely the way to go.
• Setup up a “business” Facebook account and working off the framework for that, companies can build not only a user-base of people who are following that company, but an entire structure that doesn’t exist entirely on Facebook alone.
• Have all the advertising interact with each other, in other words, highlighting the Facebook account on business cards and other paper advertising, and referencing the paper adverts on the Facebook page, each advertising section is being supported by the other. This enables marketing to put unique information about services or products on each part of the advertising legs, drawing customers to an overall big picture view by having them seek out the other pieces of the puzzle.
Utilizing social networking sites such as Facebook is still a developing field. More and more unique strategies are available with these social interaction tools. Finding the best ways to take advantage of those tools is still a topic widely under debate. By using some tried and true methods, such as the right column and banner ads to pull eyeballs to your site, any company will be able to leverage Facebook into sales. Facebook gets millions of hits per day, and there isn’t a reason in the world you, too, shouldn’t be able to take advantage of those eyes for your sales.
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Social Media For SEO | eduki | April 20, 2010
I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.,,-
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