About Us
SEO White Hats was created as an advanced SEO resource blog to provide training, tips, and search engine trends to those who strive to win top rankings on search engines ‘the old fashioned way’– by earning it!
With years of search engine research and succesful website optimization experience, our team of SEO White Hat experts, led by Chuck Aikens, delivers expert advice to its’ readers on a daily basis covering all levels of SEO knowledge and search engine optimization expertise. You can always be assured that our discussed SEO techniques are being used for SEO by our clients and partners and should never result in a website being penalized for ‘aggressive’ SEO practices.
In addition to our blog, you can follow us a number of different ways including:
There is a lot of discussion in the SEO world about “White Hat” versus “Black Hat” and there are even “Grey Hat” and “Blue Hat” monikers that get tossed around quite frequently. So, what exactly is White Hat?
Wikipedia explains it this way:
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
Most experts state that White Hat SEO means that you are not in violation of any published Search Engine guidelines. Vanessa Fox has a good post regarding Search Engine Guidelines and the many shades of gray SEO between black and white. After most debates, White Hat SEO comes down to a few important items:
- Robot friendliness of the web site. I.E. Structure, static urls, unique titles, etc.
- Web site meta data including titles, meta, and headers uniqueness & quality
- Quality content development and topical relevancy to the search
- Popularity, relevancy and trust of your site and individual pages
Here are some links to the Search Engine Guidelines