There is, but only in some circumstances. Here are a few situations where too many updates could become a problem:

A. Low Traffic: If a web site has relatively few visitors, entering many updates could be a waste of time, because too few people will see each update. One approach is to update weekly or daily until the site starts to receive more traffic, then increase their frequency. This is more of a problem if each update permanently replaces the material which came before it, because it further decreases the chance of anyone seeing the previous content.

B. Massive Content: Some blogs have speculated that it can harm search engine rankings if a web site adds a large number of new pages at one time. This issue shouldn’t be a concern unless your updates sometimes involve adding several dozen or hundreds of individual pages on the same day.

If you pay someone to write a large quantity of articles for your website, consider adding them periodically instead of all at once. In addition to the possible SEO benefit, this may also encourage visitors to keep returning (because there will be new content each time they visit the site).

C. Limited Bandwidth: Updates will increase the amount of bandwidth consumed by a web site, especially if they cause users to visit more regularly. Using too much bandwidth is more likely to be a problem for sites located on free web hosting services. It is usually not very expensive to upgrade your bandwidth limit, unless there is an impressively large increase in traffic. If the updates do not replace old material, more storage space will also be used up; however, even the cheapest blog and web site hosting services typically provide enough space for hundreds of articles.

All of these problems apply to some web site operators, but most don’t really need to worry about them. Although there is such a thing as adding too many updates, far more web site and blog owners have difficulty finding the time and inspiration to post updates regularly enough.

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Basically, the tool should help people better understand what is being searched for on Google as well as to see the details for certain keywords across various geographic regions, verticals and time periods for more insight.

Internet marketers or bloggers that what to determine what kind of content is engaging to more people should consider looking into the tool. One of the most powerful uses it offers is that you can actually narrow your search by categories to figure out which keywords are more popular in certain categories.

Additionally you can simply click the “search” button without entering any words in the search field to find the most popular rising terms for all categories and regions. And, by narrowing your empty search to a specific category you can see the most popular search terms for the category for its history.

This has the potential to be quite a powerful tool for anyone in the online marketing arena because essentially now you know which article topic will be more popular or which keyword is searched for more often in certain areas.

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1. Why is Keyword Research Critical To SEO?

Some characteristics of SEO copywriting include appropriate keyword density, the use of keywords (or phrases) that people search for, and search engine (SE) optimized formatting. Attractive and SE-friendly META tags should be used. The copywriting must be in text format; it will not be indexed in results if it is inside an image or animation.

Good SEO copywriting doesn’t compromise clarity for the sake of optimization; it is best to avoid redundant or awkward phrases. Even if it is well optimized, poorly-worded copy has some drawbacks with regard to sales. Customers may question the quality of a company’s services or suspect that the words were translated from a foreign language.

Using bold text and/or H1 (large font) tags for important keywords in SEO copy will help search engines identify the web page’s topic, potentially producing higher rankings. These tags shouldn’t be used excessively and only ought to be applied to words directly related to what the page is about. They also must be words or phrases that people actually search for.

What about using links in SEO copywriting? This is acceptable, but they should open in a new window so that readers are less likely to leave the current page. When the link points to a competitor’s web site (perhaps to compare prices or features), consider utilizing the “nofollow” tag/attribute to prevent the link from giving SEO benefits to the other site.

Any images accompanying the copy/text should include relevant ALT tags. Some SE “spiders” take these into account; people with images turned off or text-only web browsers can also see these tags. It is best if the page containing the SEO copywriting is still fully usable and provides all of the necessary information without images.

To sum it up, SEO copywriting emphasizes relevant search keywords and uses search engine optimized formatting to enhance its ranking in non-paid SE results. At the same time, the copy must be persuasive and hold the reader’s interest, which can often be achieved using the same techniques as effective email or print copywriting.

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1. Writing SEO Articles To Advertise Your Business

Articles that are timely, original, and interesting often act as good link bait, especially if efforts are taken to make other web site owners aware of them before they become outdated. However, valid link bait of this type shouldn’t make exaggerations, use a deceptive title, or offer poor-quality content. Low quality link bait doesn’t benefit readers and may cause webmasters to eventually become wary of linking to the site in question.

Another example of link bait is to provide free web site tools (like a mortgage calculator) that people can add to their sites and have links embedded in them. A similar option is to give awards or certifications to web sites or products they offer (like software downloads), and hope for links in return. This type of link bait is more valid if the award is only given occasionally to deserving recipients, not to every site with a high PageRank.

Some blog and web site owners (sometimes including major news media) have sacrificed accuracy to produce sensational link bait. Unconfirmed “breaking” stories have sometimes spread throughout the WWW despite being partially or completely false. Most people don’t find this sort of link bait valid, as it distributes useless information and damages the source’s reputation (along with that of every site linking to it, to a lesser extent).

Other ideas for making valid link bait include analyzing or experimenting with something in a way that produces new data, reviewing a product which has just been introduced, or comparing different items in a unique way. Try using established facts to prove an unconventional but valid assertion about an interesting subject; just because data is publicly available doesn’t mean that anyone has drawn the most significant conclusions from it.

Basically, creating valid link bait is a good way to improve a web page’s search engine rankings and attract direct traffic. However, quality and accuracy shouldn’t be disregarded when applying this promotional method; the best and most valid approach is to write up-to-date content in an original style that effectively catches people’s attention.

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1. Links: Other websites are unlikely to add links to poor quality material. No one will comment about the pages on their blogs or post them to social bookmarking systems either. Gaining inbound links is a very important part of SEO, as most search engines give sites and pages better rankings when more links to them exist. Also relevant to SEO is their ability to boost a site’s ranking under keywords used in the link anchor text.

2. Redundancy: This is frequently a problem with poor quality web content. When a site has many pages with almost the same material (aside from a few brief pieces of different information on each page), search engines will detect the redundancy and give preference to more unique/original results from different sites. This consequence worsens if the material has already appeared on other websites.

3. Updating: Many examples of poor website content are never updated. This damages SEO efforts because search engines tend to favor more recently updated material. It can also be a problem for sites with quality content, when they either cannot find new details about a subject or don’t have time to. Allowing users to post comments is one way of enabling a page to “update” without adding new information.

4. Recognition: Regardless of how well a site might rank in search results, more and more people will eventually recognize that it provides poor content, when they see it in search results. This will cause the amount of traffic it receives to decrease over time, and make it harder to recover even if higher quality content is added.

Overall, poor content primarily damages SEO campaigns by having redundancy, being unable to generate inbound links, and/or becoming outdated. Even when SEO efforts successfully attract users to poor quality material, they are liable to find it unsatisfying and become less likely to click ads, make purchases, or return to the same site in the future. It is better to focus upon quality than quantity when creating new content.

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Do’s

1. If it is your responsibility, make sure the web page where the copywriting will appear has an appealing description tag which will make people want to click on the link in their search results. Use a related word for the page’s file name (name.htm) as well.

2. Try to use a particular word or short phrase related to your product, service, or other offering in each paragraph of an article. It should be a word people regularly enter in search engines.

3. Do pay attention to choosing a title which is attractive to click on in search results. Remember that people won’t read the rest of your text if they aren’t attracted by the title.

4. Aim to use some SEO keywords that competitors have not utilized in their copywriting. This may allow you to gain a high-ranking position in search results without having to surpass them.

Don’ts

1. When copywriting, don’t write a promotional article that is many pages long, as some web sites have done. This makes it more difficult to attain a good SEO keyword density, and will overwhelm readers who have limited time.

2. Don’t put an SEO keyword in every sentence, or so much that it is obnoxiously repetitive or obviously manipulated. Search engines dislike excessively high keyword density, and so do readers.

3. Don’t place the copywriting text inside an image or animation; this is harmful for SEO because search engine spiders/robots cannot read this type of text and will have little indication of the page’s content.

4. Do not sacrifice the quality of your SEO copywriting for keyword density by insisting upon a specific percentage. It’s better to have easily readable copy and a three percent density than awkward-sounding, redundant text at four percent.

Basically, SEO copywriting should use META tags, file names, and popular search keywords to its advantage, but not at the expense of readability or sufficient detail. Otherwise, SEO copywriting ought to apply the same techniques which make good print or email copywriting effective.

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One of the major problems may be that Google tries to determine the original source of a published article. If your article appears on a syndicated site it is possible for Google to get confused and credit that site as the original source.

Some confusion exists around the question of if Google will ignore duplicate content if the search engine has already seen it on another site. Google doesn’t ignore the duplicative content. The best way to handle this though is to publish the content on your site first and wait a short period of time before syndicating it. Once the article is syndicated then require a backlink to your site. All of this will help Google figure out that your site was the original source of the content.

Another question many people have is how much of the original content needs to be changed so that Google sees the link as a link to expert content. The best answer is that you can’t really alter the same article enough for Google to view them as unique. You’re better off creating two different documents to do this.

All told, the best way to syndicate your content is to publish your articles and things yourself. After they’ve been published for a couple of weeks syndicate them using proper linking structures. Doing this should help Google realize your site is the originator of all of the content and you’ll receive the benefit of the backlinks without being a site that has other sites content duplicated.

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A benefit of using content-related images is that they give a website the potential to receive traffic through the Image Search features on search engines like Yahoo, Google, and AltaVista. Using images which are not too small, but display acceptably when reduced to a relatively small size, will likely produce a greater number of clicks. While of less significance, it should also be noted that large images are visible on search engines and directories which show thumbnail graphics next to their results, such as Alexa.com or Del.icio.us.

Some image search engines, including Yahoo, display the filenames of images below them. On the other hand, if a webpage has a caption directly below an image, this will likely be used as the caption for Google results. Google Webmaster Tools users can freely opt-in to the Enhanced Image Search feature. According to Google.com, this helps them more effectively index images on a site, partially through using an interesting feature called “Google Image Labeler”.

Words displayed within a picture will not affect the webpage’s SEO keyword density, and the page won’t appear in search results for words that only appear in the image-based text. Putting text which is unrelated to the page’s subject in an image might improve its keyword density for relevant words, which is useful for SEO purposes. Examples of such text may include contact information, advertisements, ordering instructions, or product specifications.

Using relevant images also frequently makes web content more interesting, useful, and attractive. This is beneficial to SEO efforts because it encourages people to voluntarily link to the page and makes it more likely to receive attention on social bookmarking services.

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1. Various undesirable SEO practices which attempt to simulate real content have been cracked down upon by search engines, because of their deceptive nature. These have included putting lots of keywords at the end of a page in small text, or feeding entirely different text to search engine “spiders.” New SEO techniques of this type can still be temporarily effective, but search engines eventually catch on to and penalize them.

2. Quality content often generates voluntary links, a major aim of most SEO campaigns. Other websites, forum users, and bloggers are more likely to voluntarily link to a site if it provides good information. This requires much less effort than gaining links through reciprocal linking or link purchases, and is viewed more favorably by search engines.

3. Search engines rank duplicate pages less prominently in their results than unique text not available elsewhere on the web. Trying to avoid the effort or cost of original content creation, by obtaining articles from public domain sources or article directories, is unlikely to produce the same SEO benefit as unique material. Still, the unique text will more effectively gain traffic if it is SEO optimized.

4. Even if a website can attract visitors using methods which don’t rely upon quality content, there is a reduced probability that they will find the site useful. This reduces the chance that they will continue to explore the site, click on ads, return later, or recommend it to others. It is generally a waste of bandwidth and SEO work to attract internet users to pages they are unlikely to find useful.

Basically, SEO is important and often necessary for a web site to attain high search engine rankings and become more popular, but should not be used to replace quality original content. Providing material of this type is more beneficial to both website visitors (who want valuable information) and search engines, which want to provide the most helpful results to users. This is why good content should still be considered the “king” of SEO.

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Currently, search results can include looking at different algorithms or ranking criteria that include the number of times the queried term appears on a web page, how close the terms are together on the page and the location on the page of the terms. The problem with this method is that it doesn’t factor in the context of the search terms in relation to other words on the page.

Yahoo’s patent application attempts to find out the context of the terms as a concept or phrase as it is associated with other related phrases on the page. This helps determine the most appropriate pages to return in a search query.

One of the ways Yahoo is trying to do this is by establishing meaningful phrases or concepts. A page’s text and tags let a search engine know what those pages are about. Yahoo sends the text and tags to a program that uses an aboutness extractor to break down the text, match it with keyword phrases in a concept dictionary and see if they are listed as concepts. A context dictionary keeps information that identifies related concepts, which are one or more keywords associated with a given concept. This understanding of concepts can help search engines better understand what a searcher is looking for.

The patent application covers quite a bit more on how Yahoo plans to discover better results in searches. If you are interested in learning more you can see the patent here.

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