Millions of people create and use blogs for a variety of reasons. Some people blog about politics, news, religion, personal endeavors or a myriad of different things. Working online has become very popular these days and many people are starting to discover that blogs can be a useful and powerful SEO tool as well. If you are running your own personal business or running a company, you can use blogging to boost traffic to your website by creating an SEO blog. In the following article, we will review some steps that you can take to make your website and blog SEO and advertiser friendly.

Optimizing your posts is the first step that you can take in making your SEO blog. You want to make your title focused around the main topic or idea in your posts. You will want to repeat this title or term throughout the blog. However, you will want to repeat the term in a way that sounds the most natural. You will not want to throw in your keywords just anywhere. Making your blog posts enjoyable and easy for your readers to read is great for business and optimization. Updating your blog on a regular basis is also needed for optimization. You never want to let your SEO blog be stale. This will lead to a loss of readers. When you are updating on a regular basis, you will be able to hold the attention of your readers. Asking for feedback from your readers is also a great way to keep them interested in your blog.

Social bookmarking has become very popular. By including social bookmarking buttons on your blog posts, you will be making it easier for your readers to share your blogs with others. This is a great way to increase traffic to your blog and website. Video is another great way to optimize your blog and interest your readers. You can use videos to show products that you offer or you can use them solely for your readers’ enjoyment. When you create interesting and informative blog posts for your readers, they are more apt to spread the word about your business or company.

One aspect of onsite SEO for blogs is to configure a desirable permalink structure. Essentially, a permalink is a permanent reference URL used for access once the post passes from the first page of your blog. It is what others will use to link to the post and, perhaps more importantly, the link the search engines will use to identify your post, page or article. Permalinks should be unique.

There has always been debate about whether, and the extent to which, keyword-rich URLs contribute to a pages. It is commonly believed that keywords in the permalink do indeed contribute to a page’s SERPs.

The structure of WordPress permalinks is dictated by a series of settings and parameters found under the Settings > permalinks section, within the administrator console.

In order to fully optimize the permalink structure, aim to use your target keywords in the leftmost position of the URL. In order to do this you would need a custom structure containing the single parameter /%postname%. This creates a permalink based on the post title. It is then up to you to choose a unique, keyword-rich and compelling title for each of your posts.

Be aware that using just the /%postname% parameter compels you to create unique titles for every post on your blog in order to avoid collisions (where two articles might have the same permalink, clearly not a good situation).

Also, be aware that if your blog is established with numerous indexed pages then your should avoid altering your permalink structure without a full understanding of the consequences. It will affect your backlinks, trackbacks and ultimately your SERPs. Usually, optimizing a blog’s permalink structure should be undertaken during the early stages of the blog’s development, and before a substantial content base is developed.

There are several plug-ins available that allow auto-manipulation of post slugs and consequently permalinks. These often remove “noise” words (such as “the”, “and” and alike) with the belief that increasing the overall keyword density of the permalink, and shifting the keywords leftward, will ultimately increase the link weight. Although these plug-ins might offer some small SEO benefit, be extra cautious when using these on active blogs for the same reasons stated above.

Later iterations of WordPress offer the facility to edit the permalink before publishing in a box just beneath the post title when writing it. This way you can manually create a permalink for the post or manually crop noise words prior to publishing.

Millions of people create and use blogs for a variety of reasons. Some people blog about politics, news, religion, personal endeavors or a myriad of different things. Working online has become very popular these days and many people are starting to discover that blogs can be a useful and powerful SEO tool as well. If you are running your own personal business or running a company, you can use blogging to boost traffic to your website by creating an SEO blog. In the following article, we will review some steps that you can take to make your website and blog SEO and advertiser friendly.

Optimizing your posts is the first step that you can take in making your SEO blog. You want to make your title focused around the main topic or idea in your posts. You will want to repeat this title or term throughout the blog. However, you will want to repeat the term in a way that sounds the most natural. You will not want to throw in your keywords just anywhere. Making your blog posts enjoyable and easy for your readers to read is great for business and optimization. Updating your blog on a regular basis is also needed for optimization. You never want to let your SEO blog be stale. This will lead to a loss of readers. When you are updating on a regular basis, you will be able to hold the attention of your readers. Asking for feedback from your readers is also a great way to keep them interested in your blog.

Social bookmarking has become very popular. By including social bookmarking buttons on your blog posts, you will be making it easier for your readers to share your blogs with others. This is a great way to increase traffic to your blog and website. Video is another great way to optimize your blog and interest your readers. You can use videos to show products that you offer or you can use them solely for your readers’ enjoyment. When you create interesting and informative blog posts for your readers, they are more apt to spread the word about your business or company.

The blogging world has been all abuzz recently with the comments from the head of Google’s Webspam team, Matt Cutts, that Google profiles SEO’s like common criminals. They are considered “high risk” and “people who do things deliberately for links”. What brought the story about?

On May 27, Google gave free Android phones to everyone in attendance of their I/O conference in San Francisco. Within an hour, one of the phones was on Ebay, eventually selling for over seven hundred dollars. By the next day, Android had received over fifty thousand new links to their website, many as a direct result of the Google conference. Now here is where the story gets interesting. Michael Gray, owner of ViralConversations.com does the same kind of giveaways that Google did. Yet he must tell the recipients of his contests to use a nofollow link or risk a penalty from Google.

A nofollow link tells a search engine spider to ignore the data. It is useful to keep spammers from commenting on your site since it doesn’t increase the popularity of a spam page, but it is damaging for search engine optimization. ThatDanny.com explains why, “When you link to a site, you are basically “voting” for it, and your “vote” increases its popularity in search engine rankings. Every additional link on a page dilutes the “voting power” of all the other links on that page. This is especially important because internal links in a website (links to your own pages) also count. By diluting your page’s votes, you are diluting your ability to make your own pages popular or those of genuine websites you like.”

Other high-profile bloggers also receive perks and expensive prizes without any recompense from Google such as Guy Kawasaki receiving an Audi Q7 in exchange for blogging about it. That certainly sounds like “people doing things deliberately for links” to me. Why wasn’t he penalized? Google’s penalty is being banned from search results, which is a death-blow to most sites. Michael Gray claims that what Google is doing is basically a form of racial profiling against SEOs. Jeremy Lubke of Xuru.com breaks it down more simply, “Google is determined to make any scalable link building process blackhat.”

Google Adsense is an easy way for many people to make money online. Whether you have a business website or a personal blog, utilizing some simple tips to optimize your ads can make a huge difference in your revenue. Two identical sites can have completely different profits from AdSense based on how they place their ads. Be sure that whatever changes you make to your site to optimize your ads does not conflict with Google’s policies. Fooling with the AdSense code will never be beneficial for you in the long run.

Matching your AdSense colors with the colors of your site is an easy, but effective way of making them more visible. Experiment until you have two or three color schemes that you know perform well with your site colors. Then you can occasionally rotate color schemes so your ads will seem fresh. Do not use borders around your text ads. Ads without a border that blend with the color scheme of a site always outperform other ad units.

One of your best options to optimize your ads is to use Google’s site-specific search box along with AdSense. Putting ads at the top and bottom of the search result page will ensure a higher click through rate (CTR). The top right corner of your site is a highly-visible spot to put a search box. Another easily executed tip is placing images above or next to your ad units. Everyone knows that “a picture is worth a thousand words” and since your ad space limits the text description, a thousand words can be really useful for increasing your visibility.

Where you place your ads is very important. A webpage is similar to a newspaper in that whatever is “above the fold” or seen first when the page is loaded has the highest impact. By placing your AdSense ads high up on your page people will see them without scrolling down your site. This is a well-known way of increasing your CTR.

Search engine optimization is one of the most vital qualities for high traffic websites. In addition, users coming to your site from search engines are more likely to click on your AdSense ads than regular readers. Placing ads in known high performing ad slots such as the top of left sidebar and the top of individual posts can have an immediate effect on your CTR.

Experimenting with these practical tips for optimizing Google AdSense can both increase your revenue and familiarize you with the most effective marketing strategies for your site. When you make a change, try it for a couple of weeks to get a thorough effect of the results.