Optimizing your posts is the first step that you can take in making your SEO blog. You want to make your title focused around the main topic or idea in your posts. You will want to repeat this title or term throughout the blog. However, you will want to repeat the term in a way that sounds the most natural. You will not want to throw in your keywords just anywhere. Making your blog posts enjoyable and easy for your readers to read is great for business and optimization. Updating your blog on a regular basis is also needed for optimization. You never want to let your SEO blog be stale. This will lead to a loss of readers. When you are updating on a regular basis, you will be able to hold the attention of your readers. Asking for feedback from your readers is also a great way to keep them interested in your blog.

Social bookmarking has become very popular. By including social bookmarking buttons on your blog posts, you will be making it easier for your readers to share your blogs with others. This is a great way to increase traffic to your blog and website. Video is another great way to optimize your blog and interest your readers. You can use videos to show products that you offer or you can use them solely for your readers’ enjoyment. When you create interesting and informative blog posts for your readers, they are more apt to spread the word about your business or company.

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There has always been debate about whether, and the extent to which, keyword-rich URLs contribute to a pages. It is commonly believed that keywords in the permalink do indeed contribute to a page’s SERPs.

The structure of WordPress permalinks is dictated by a series of settings and parameters found under the Settings > permalinks section, within the administrator console.

In order to fully optimize the permalink structure, aim to use your target keywords in the leftmost position of the URL. In order to do this you would need a custom structure containing the single parameter /%postname%. This creates a permalink based on the post title. It is then up to you to choose a unique, keyword-rich and compelling title for each of your posts.

Be aware that using just the /%postname% parameter compels you to create unique titles for every post on your blog in order to avoid collisions (where two articles might have the same permalink, clearly not a good situation).

Also, be aware that if your blog is established with numerous indexed pages then your should avoid altering your permalink structure without a full understanding of the consequences. It will affect your backlinks, trackbacks and ultimately your SERPs. Usually, optimizing a blog’s permalink structure should be undertaken during the early stages of the blog’s development, and before a substantial content base is developed.

There are several plug-ins available that allow auto-manipulation of post slugs and consequently permalinks. These often remove “noise” words (such as “the”, “and” and alike) with the belief that increasing the overall keyword density of the permalink, and shifting the keywords leftward, will ultimately increase the link weight. Although these plug-ins might offer some small SEO benefit, be extra cautious when using these on active blogs for the same reasons stated above.

Later iterations of WordPress offer the facility to edit the permalink before publishing in a box just beneath the post title when writing it. This way you can manually create a permalink for the post or manually crop noise words prior to publishing.

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Optimizing your posts is the first step that you can take in making your SEO blog. You want to make your title focused around the main topic or idea in your posts. You will want to repeat this title or term throughout the blog. However, you will want to repeat the term in a way that sounds the most natural. You will not want to throw in your keywords just anywhere. Making your blog posts enjoyable and easy for your readers to read is great for business and optimization. Updating your blog on a regular basis is also needed for optimization. You never want to let your SEO blog be stale. This will lead to a loss of readers. When you are updating on a regular basis, you will be able to hold the attention of your readers. Asking for feedback from your readers is also a great way to keep them interested in your blog.

Social bookmarking has become very popular. By including social bookmarking buttons on your blog posts, you will be making it easier for your readers to share your blogs with others. This is a great way to increase traffic to your blog and website. Video is another great way to optimize your blog and interest your readers. You can use videos to show products that you offer or you can use them solely for your readers’ enjoyment. When you create interesting and informative blog posts for your readers, they are more apt to spread the word about your business or company.

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1. Is Your Blog Advertiser Friendly?

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Matching your AdSense colors with the colors of your site is an easy, but effective way of making them more visible. Experiment until you have two or three color schemes that you know perform well with your site colors. Then you can occasionally rotate color schemes so your ads will seem fresh. Do not use borders around your text ads. Ads without a border that blend with the color scheme of a site always outperform other ad units.

One of your best options to optimize your ads is to use Google’s site-specific search box along with AdSense. Putting ads at the top and bottom of the search result page will ensure a higher click through rate (CTR). The top right corner of your site is a highly-visible spot to put a search box. Another easily executed tip is placing images above or next to your ad units. Everyone knows that “a picture is worth a thousand words” and since your ad space limits the text description, a thousand words can be really useful for increasing your visibility.

Where you place your ads is very important. A webpage is similar to a newspaper in that whatever is “above the fold” or seen first when the page is loaded has the highest impact. By placing your AdSense ads high up on your page people will see them without scrolling down your site. This is a well-known way of increasing your CTR.

Search engine optimization is one of the most vital qualities for high traffic websites. In addition, users coming to your site from search engines are more likely to click on your AdSense ads than regular readers. Placing ads in known high performing ad slots such as the top of left sidebar and the top of individual posts can have an immediate effect on your CTR.

Experimenting with these practical tips for optimizing Google AdSense can both increase your revenue and familiarize you with the most effective marketing strategies for your site. When you make a change, try it for a couple of weeks to get a thorough effect of the results.

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1.) WordPress 2.7 Overview

2.) How to Login to the WordPress Dashboard

3.) WordPress 2.7 Dashboard Basic Introduction

4) How to Write a Post / How to Publish Content

5.) How to Moderate Comments

6.) How to Use the Media Library

7.) How to Insert an Image/Picture / Using the WordPress Gallery Feature

8.) How to Insert a YouTube Video in a Post

9.) How to Wrap Text Around an Image/Picture in a Post

10.) How to Add Hyperlinks to a Post/Content

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1.) One of the ways blog monetization can be accomplished is to use a system which pays you to display text or banner advertisements. Be sure to use a reputable service such as Yahoo! Publisher Network.

2.) You can also monetize your weblog by accepting donations from readers. Using an electronic payment system like PayPal or ProPay makes it easier for such payments to be sent and received.

3.) Monetize your blog by using it to lightly promote a service you can provide, such as editing, programming, selling real estate, designing web pages, etc. Just don’t make your entries too promotional.

4.) Sign up for a search engine affiliate program and put a search box on your weblog. Depending upon the engine, you will either earn a flat rate every time someone uses it to search the web, or a percentage of the revenue from sponsored listings.

5.) Another way to achieve blog monetization is to put merchandise up for sale on a classified or auction site, then link to these items from your blog. Loyal readers will trust you to sell them quality products, and may even buy items to help support the blog.

6.) Earn money from blogging by using services that compensate bloggers for one-time “sponsored” entries about a specific product or company. Services like this include PayU2Blog and PayPerPost.com. Most require that blogs be active for 30-90 days beforehand.

7.) Yet another one of the ways to monetize blog entries is to use a system (such as Today.com) that hosts them for free and gives you a flat rate per entry and/or a share of the ad revenue.

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1. Is Your Blog Advertiser Friendly?

1.)  We have not done a Week in Review in some time.  Instead, I have been trying to share Blog Posts I find useful through Google Reader.  The next step if figuring out how to get them to post or linked with SEOWhiteHats.com.  In the meantime, you can see these Shared SEO Blog Posts at my Chuck Aikens Google Profile page.

2.) I just published a blog post on Flash SEO Using SWF Address on ChuckAikens.com since I hadn’t published anything since the first week of January.

I also posted this blog post to at Sphinn and got some great feedback via comments on using Flash properly for SEO.  Here are some of the links from the comments from beussery

• http://www.beussery.com/blog/index.php/2008/10/google-flash-seo/
• http://www.beussery.com/blog/index.php/2007/11/swfaddress-20-seo-myth-busted/
• http://www.beussery.com/blog/index.php/2008/02/latest-seo-for-flash-method-proven-suboptimal/
• http://www.ninebyblue.com/blog/search-friendly-flash/

3.) I haven’t been spending much time in the social media space, but I do try to post a useful link or tweet a few times a week.  I am only a few followers away from 300…if you are on Twitter, let’s follow each other at http://twitter.com/chuckaikens

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Here are some other examples of WordPress Plugins
http://www.pdxtc.com/wpblog/computers-how-to/upgrading-your-wordpress-blog/
http://mitcho.com/code/yarpp/
http://www.pdxtc.com/wpblog/wordpress/my-secret-wordpress-h1-hack/
http://www.pdxtc.com/wpblog/wordpress/wordpress-faq-plug-in-very-cool/
http://www.pdxtc.com/wpblog/seo/integrate-wordpress-google-website-optimizer/

If you want to know more about how to build a commenting and Facebook integrated website, here are some articles to check out:
http://www.techcrunch.com/2008/05/09/facebook-responds-to-myspace-with-facebook-connect/
http://mashable.com/2008/07/23/facebook-connect-launches/
http://wiki.developers.facebook.com/index.php/Facebook_Connect_Plugin_Directory
http://blog.disqus.net/2008/12/16/disqus-and-facebook-connect/

Affiliate Marketing is having a rough holiday season this year, but I still find this marketing channel (as an SEO) to be interesting:

http://www.sugarrae.com/examples-affiliate-branding/
http://en.wikipedia.org/wiki/Point_of_difference
http://www.shimonsandler.com/affiliate-marketing-networks/

Did you know that Organic Listings grab around 75% of all search engine clicks? http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending

Here is an interested way to approach SEO, start with Paid Search and most SEO prospects should have already have this Paid Search data. http://www.seomoz.org/blog/headsmacking-tip-6-test-with-paid-search-before-you-target-with-seo

And while we are talking about paid search, here is a good resource list of best PPC articles. http://www.seomoz.org/blog/the-big-list-of-ppc-resources-articles

Link Building Techniques (Another Good List) – http://www.searchenginepeople.com/blog/the-definitive-list-75-of-link-building-techniques-in-2008.html

When you are learning how to build links, don’t forget how to cover your tracks – http://www.winningtheweb.com/secret-link-count-seo.php

Free Keyword Research Tools – http://www.searchenginejournal.com/free-keyword-research-tools/8153/

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