Gmail has a lot of features beyond just sending and receiving email. Some of these are included to but not limited to creating filters and labels. Having filters and lables allows you to organize your email quickly and efficiently. We all receive lots of email each day – we might as well keep our Gmail accounts organized.

After I created my video I did a little research and found a video from Google. Ours is a little bit shorter without all the fluff!

Filters and Labels – Google

Here is a fast way to see how your rankings are working in other countries.  You simply have to add the string &gl=XX to the end of the URL in your browser. XX is the 2-letter ISO country code you need, i.e. RU for Russia, AU for Australia

http://www.google.com/search?q=internet+marketing&pws=0&hl=en&num=10&gl=au

This is a quick way to check Search Results in other countries as well as average position for Google Adwords campaigns.  Here is a list of ISO country codes from Wikipedia.

http://en.wikipedia.org/wiki/ISO_3166-1

Many people may not think of Firefox as an SEO tool, but in actuality, it’s a great one. It works well for SEO for many reasons. Among them are that it’s free, secure, works on Mac, Windows, and Linux with the same features and functionality and has a large developer network creating extension that are generally independent.

After you make the decision to use Firefox though, it can be overwhelming deciding which plugins you should use. To that end, here is a list of the 7 highly useful plugins and what you can use them for:

1. SEOQuake – This tool helps analyze search results and various parameters that may influence SEO such as Google PR (Google PageRank of current page), Google Index (Number of indexed pages. Google version), Google link (Number of links, pointed to the current page. Google version (Except links from concerned domain) as well as similar parameters for many other search engines (Yahoo, MNS, Yandex, Rambler, Baidu) and some other miscellaneous parameters.

2. SEOpen: Provides some basic tools to help with search engine optimization, including Google backlinks, yahoo backlinks, PageRank check, http header viewer, and more. All features are available by right-clicking on an open area of a web page, or by using the included toolbar. (Note: Not yet compatible with Firefox 3.0)

3. SEO Link Analysis: Adds display of PageRank, linktext and nofollow links to external links in Google Webmaster Tools, Yahoo! Site Explorer and Microsoft Webmaster Portal.

4. Mahalo Share: Share and recommend Web pages across many different services; recommend a link once and have it automatically posted to any of Twitter, del.icio.us, MySpace, Ma.gnolia, Jaiku, your Tumblr blog, Facebook, Pownce, StumbleUpon, Mahalo, Faves, or Google Bookmarks.

5. SearchStatus: Display the Google PageRank, Alexa rank and Compete ranking anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.

6. RankQuest SEO Toolbar: RankQuest SEO(Search Engine Optimization) Toolbar provides you quick access to more than 30 intuitive SEO tools. Alexa Rank and Page Rank provided by Alexa and Google respectively ensure the popularity of the site. Once you download and install the SEO Toolbar you are only one or two clicks away from carrying out most of your day to day SEO operations.

7. About This Site: One-click access to web site metadata – traffic, related and linked pages, and more – added to the Tools menu and context menu.

There are lots of different tools online that provide quick data regarding websites, two sites that we use are Quarkbase and Website Grader.  Here is a quick overview of Mortgage101.com using both tools along with some interpretation of the information found by the tools.

Google supports query words that have special meaning to Google. These are known as advanced operators and modify a search in some way or tell Google to do a different type of search. Quite a few of these operators use punctuation instead of words and quite a few of them are accessible from the Advanced Search page of Google. Here is a list of the more common types and what they do.

1. link: Using the query [link:www.webpage.com] will list web pages that have links to the web page you specify. Make sure you do not put a space between the “link:” and the web page URL.
2. related: The query [related:www.webpage.com] will list web sites that are similar to the web page you specified. Again, you cannot leave a space between the colon and the web site specified.
3. site: This query [site:www.webpage.com] allows Google to restrict the results to the web sites in the given domain.
4. allintitle: This query [allintitle:example search] restricts the search results to ones with all of the query words in the title.
5. intitle: [intitle:example search] restricts the results to documents containing the word you search for in the title.
6. allinurl: [allinurl:example search] limits the results to ones will all of the query words in the URL. This query works on words only and not URL components.
7. inurl: [inurl:example search] confines the search results to documents containing that word in the URL.

Keep in mind there can be no space between the colon and the first word in any of these queries. Using these advanced Google searches as well as the additional ones found on Google can help you with your search engine optimization