• Look out for a Back linking tool: In order to build back links for your blog or site you will need a tool that can help you with it. The best tool could be the Back link Agent where you simply type in a few keywords and it comes up with related sites that can be used for building back links to yours!
• Linking with relevant and related websites: It is very important that you build links with only relevant websites. Let’s say your site is all about underwater sports and you are back linking with sites that are about health and family, visitors will simply not click on your link as they will find it simply irrelevant and un -entertaining!
• Eminent and well known websites: It is important to back link with sites that people are well aware of. It doesn’t matter how good you are some times. Is the website you are linking with good enough? Does it attract quality customers and what do people normally think of the site. Are they willing so spend their time and money on it? If the answer is yes, then more than likely these customers will be attracted to the links on the site and might just simply click on them to visit yours!
• Article Directories: One other way to effective back linking is by submitting it to an article directory. Most directories specify the categories and sub categories in which you want your site to be listed.
• Add/submit URLs: Look out for related sites that accept URL submissions and links. It might just be the right way to building useful back links.
• Correlated Forums: Adding your signature to your posts in forums might just work out for you. Simply post related topics in the forums you visit often. A fine post might be worth a 1000 visitors every week or even every single day!
• Your competitor sites: check out your competitor sites…to which sites are they linking or being linked from? Try and get a back link from the site your competitor has got one! This could be an easy and effective method of getting visitors!
• Back link your blog: Try back linking your blog to your new article. That way you could get a higher ranking in search engines.
• Alexa and Google Rankings: Always try and check the Alexa and Google ranking on a site you want to get back links from. The higher the ranking, the better your chances of getting back links faster.
• ‘Ping’ing back links: After you have tried out and finalized on the sites you want to back link with be sure to ‘ping’ your articles or blog posts for faster results. Following all these tricks will enable you to get good and useful back inks for your website or blog. Just give them a try and go for one by one!

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The headline is probably the most important part of grabbing the attention of your readers, but it is also the most difficult to form.  The headline must grab the reader’s attention within a few seconds or the headline has failed.  This rule applies to Twitter headlines even more so than direct mail headlines, as the reader can just click the website away if they are not interested. Twitter headlines can be the maximum of one hundred and forty characters long, so use these characters wisely.  Here are five keys to making the best Twitter headline as well as making it SEO friendly.

• When you are working to write the best headlines, the first thing you can do is use the benefits of your products or services in your headlines.  Write a headline that points out the benefits to your target market.  Mentioning the main benefit of your product is the effective way to get the attention of your reader.
• Next, you will want to make your headline as straight forward as possible. Whatever your product or service may be, let it be known in your headline.  You will want your target market to be able to recognize you can do for them.
• Make sure your headline is understandable.  As fore mentioned, you want to get your readers’ attention within a few seconds.  Simple headlines are great headlines.
• The next two keys to writing a good Twitter headline have to do with using the words that get most peoples’ attention.  Starting your headline with “how” or “now” is a good way to get people to read your headline.
• The best Twitter headline is using power words.  There are certain words that get many peoples’ attention.  Cash, love, hate and huge are four power words that are great for getting peoples’ attention.  These four words can also be easily used by most people when they are writing a headline.

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Optimizing your posts is the first step that you can take in making your SEO blog. You want to make your title focused around the main topic or idea in your posts. You will want to repeat this title or term throughout the blog. However, you will want to repeat the term in a way that sounds the most natural. You will not want to throw in your keywords just anywhere. Making your blog posts enjoyable and easy for your readers to read is great for business and optimization. Updating your blog on a regular basis is also needed for optimization. You never want to let your SEO blog be stale. This will lead to a loss of readers. When you are updating on a regular basis, you will be able to hold the attention of your readers. Asking for feedback from your readers is also a great way to keep them interested in your blog.

Social bookmarking has become very popular. By including social bookmarking buttons on your blog posts, you will be making it easier for your readers to share your blogs with others. This is a great way to increase traffic to your blog and website. Video is another great way to optimize your blog and interest your readers. You can use videos to show products that you offer or you can use them solely for your readers’ enjoyment. When you create interesting and informative blog posts for your readers, they are more apt to spread the word about your business or company.

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Hakia

Today’s search engines bring popular results via statistical ranking methods, but a popular website may not always be credible, and a credible website may not always be popular. As a result, searchers suffer in many ways ranging from wasted search time to using misleading information.

Twine

People use Twine to keep track of their interests. Twine is a new way for you to collect online content – videos, photos, articles, web pages, products – and bring it all together by topic, so you can have it in one place and share it with anyone you want.

Wolfram|Alpha

Wolfram|Alpha’s long-term goal is to make all systematic knowledge immediately computable and accessible to everyone. We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything.

Scoopler

Scoopler is a real-time search engine. Scoopler aggregates and organizes content being shared on the Internet as it happens, like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. It does this by constantly indexing live updates from services including Twitter, Flickr, Digg, Delicious and more.

TweetMeme

TweetMeme is a service, which aggregates all the popular links on Twitter to determine which links are popular. TweetMeme is able to categorize these links into categories and subcategories, making it easy to filter out the noise to find what your interested in.

OneRiot

Increasingly, the web’s most interesting content is what our friends and other people are talking about, sharing and looking at right now. However, when people search for that content, traditional search engines struggle to surface these fresh, socially relevant results. That’s the hole – and it’s a big one – that OneRiot is filling.

SearchMe

SearchMe, the first multimedia search engine: Search for information, videos, music, images, news and more, and find the most relevant results displayed in a comprehensive blend of multimedia and non-multimedia web pages.

Cuil

The Internet has grown exponentially in the last fifteen years, but search engines have not kept up—until now. Cuil searches more pages on the web than anyone else—three times as many as Google and ten times as many as Microsoft.

Kosmix

Kosmix is a guide to the Web. The website lets users explore the web by topic, presenting a dashboard of relevant videos, photos, news, commentary, opinion, communities and links to related topics. Kosmix’s categorization engine organizes the Internet into magazine-style topic pages, enabling people to navigate the web.

FriendFeed

FriendFeed is a service that makes it easy to share with friends online. It offers a fun and interactive way to discover and discuss information among friends. It’s fast and easy to start a conversation around shared items, or to show that you like something a friend has shared.

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Since the search engine spiders cannot read or comprehend videos you must use the text fields to optimize your videos appropriately. This means doing keyword research and making sure your keywords appear in the title, description, and tags of your video is imperative to a successful YouTube marketing campaign. Maximize on the amount of text you can have in these fields. More text means a better chance of someone finding and clicking into your video. Make sure you use original titles and descriptions otherwise your video will get lost in the millions of videos with similar names. Original content is what YouTube wants to see. The more originality you add the better off you will be. You also want to have a user name with your brand or website name so it is easily remembered.

You have to put everything into perspective to increase views, as the average video only receives one hundred views annually. According to YouTube guidelines there are many factors that influence rankings and can help optimize your videos. These include the video title, the description, tags, incoming links, comments, subscribers, ratings, playlist additions, flagging, embeds, shares, age of video, channel views, subscribers, views, and the number and quality of sites that host or point to your video. You want to interact on YouTube by watching other videos, commenting, subscribing, creating channels, and making friends. Interaction helps with the viral marketing, where one person tells another person about the video. This person tells five others and so on. Doing this will increase your video network and views. All these factor into ranking high for YouTube optimization.

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Of course, even though you more than likely already use several social networking sites, you may not yet be sure of how much those sites can help improve your rankings. One of the best sites to take advantage of is LinkedIn. The main reason for this is that the site already enjoys phenomenal rankings due to the profiles which are hosted on it.

In the event that you already have a LinkedIn account then you can already begin improving your website’s SEO with your LinkedIn account. In fact, let’s take a look at a few simple ways for using LinkedIn in order to improve the SEO of your website or blog:

Step 1: Making Use of Anchor Text and Links

Even though this is incredibly simple, it’s of the utmost importance, if you want to increase the SEO of your site. You need to use anchor text in order to link to your website from your LinkedIn profile. When you create links to your various websites, it results in potentially profitable backlinks, and this is why it’s important to use anchor text which makes use of specific keywords which are relevant to your website.

You need to bear in mind that major search engines such as Google will quite literally scrutinize anchor text when they rank websites. This of course means that if you had web site specific key words to your anchor text, your SEO will be vastly improved. In other words you need to avoid using names like “My Website” or George’s Blog, but instead, you should try to be a little bit more creative.

Step 2: Keyword Focus When Composing Your Profile

When you sit down to type up your LinkedIn profile, it’s imperative that you focus on using the most relevant keywords. During the process you’ll be required to include a headline, personal interests, summary, and also job descriptions and etc. Without over doing it, try to keep your profile rich with relevant keywords relating to your specific website or blog.

Step 3: Add Connections

The importance of using LinkedIn for adding connections simply cannot be stressed enough, particularly if your goal is to improve the SEO of your website. In doing this, you’ll effectively be making your website more visible, bearing in mind that the more connections you have, the more visible your site will be to people out there in cyberspace. Over and above increasing your website’s visibility on the LinkedIn site, you’ll also be increasing the overall visibility of your own website or blog on the internet.

Step 4: Customize Your URL

Lastly but not least, you need to customize the URL which you have on the LinkedIn site, bearing in mind that LinkedIn members have an opportunity to customize their profile URL, rather than making do with the default one. In fact, you can even choose to change the URL to your own name, the name of your company, or even the name of your website. You can rest assured that if you do this it will result in your profile becoming far more visible, and this in turn goes a long way towards improving the SEO of your website.

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There has always been debate about whether, and the extent to which, keyword-rich URLs contribute to a pages. It is commonly believed that keywords in the permalink do indeed contribute to a page’s SERPs.

The structure of WordPress permalinks is dictated by a series of settings and parameters found under the Settings > permalinks section, within the administrator console.

In order to fully optimize the permalink structure, aim to use your target keywords in the leftmost position of the URL. In order to do this you would need a custom structure containing the single parameter /%postname%. This creates a permalink based on the post title. It is then up to you to choose a unique, keyword-rich and compelling title for each of your posts.

Be aware that using just the /%postname% parameter compels you to create unique titles for every post on your blog in order to avoid collisions (where two articles might have the same permalink, clearly not a good situation).

Also, be aware that if your blog is established with numerous indexed pages then your should avoid altering your permalink structure without a full understanding of the consequences. It will affect your backlinks, trackbacks and ultimately your SERPs. Usually, optimizing a blog’s permalink structure should be undertaken during the early stages of the blog’s development, and before a substantial content base is developed.

There are several plug-ins available that allow auto-manipulation of post slugs and consequently permalinks. These often remove “noise” words (such as “the”, “and” and alike) with the belief that increasing the overall keyword density of the permalink, and shifting the keywords leftward, will ultimately increase the link weight. Although these plug-ins might offer some small SEO benefit, be extra cautious when using these on active blogs for the same reasons stated above.

Later iterations of WordPress offer the facility to edit the permalink before publishing in a box just beneath the post title when writing it. This way you can manually create a permalink for the post or manually crop noise words prior to publishing.

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Article submission seems very easy, but here are some critical points you should keep in mind while submitting an article.

• First, Read the Terms of Service of the Article Directory Before Submitting Your Article. You should make sure that you are following all the rules because, if you break one your article will be removed. It hardly takes 5 minutes to read the rules and then you can submit the article in a form that will drive maximum traffic and will never be removed.  Their can be rules like you cannot have links of your affiliates in your articles. Further, there are many people who also paste their adsense code in the articles. These links are not allowed in most directories.
• You Should Create Products Line. Most directories will allow you to describe the products and services you sell. Further, you can write comments like “to read similar articles visit my website” and then you can point your website. When your article is well written you can have many people visiting your website through it. Further, you should visit a good articles directory and find the most popular articles and start writing your articles in a similar way. This way your articles will also be famous one day.
• You Should Submit in Appropriate Categories. You should search for correct categories describing your articles. If you place an article in a wrong category it would be deleted by the moderators of the directory. Even if your article is not deleted there is no use of having it in wrong categories.
• You Should Do Manual Articles Submission. However there are many applications available for submitting the articles to a directory but not all directories follow a single pattern of rules. Some articles directories allow you to have HTML after the article and a few will allow in body as well. Further, some directories allow only few tags. So you should try to do manual submission.
• Check the Details of Articles Directory. You should not just submit an article to a directory just because it allows submitting articles for free. You should check the traffic and pagerank of the directory as well. Only if the directory has good pagerank and has good unique traffic you should submit your articles to it.
• Hire a Person. If you do not have time to follow the above tips then you should hire a professional to submit your articles. When you don’t have money and time then you must submit selected articles to few selected directories and still you should follow these tips for effective submission.

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If you are a traditional company who manufactures products or sells services, you already know the pitfalls of marketing, no matter how developed the theory of marketing is and how much research has gone into studies. For instance, if you were to segment your market and target a segment to position your product, you would have to do extensive market research to study the cross section of the society in question. The market is never organized and you would be required to decipher the patterns in consumption habits and cultural inclinations. Most importantly, the market is spread across wide territories and is seldom structured or channelized to perfection.

Online marketing, on the other hand, has a clear starting point, which you can tackle. For instance, consider Google Analytics. This tool from Google comes with a host of reports and insights into the hits recorded in a website. Analytics reports on such issues as who has visited the website, the keywords used to get to the site, the number of pages in the site visited, the path taken by visitors before they stumbled upon the website, the pages that were the entry points for visitors and the pages that served as their exit points from the site. In other words, you have a tool that silently gathers information about Consumer Behavior online.

Loaded with this information, you can decide what you want to do with your site to respond to your consumers’ behavioral patterns and also to make the changes necessary to your web presence so that your consumer’s behavior is suitably modified to suit your needs. If you could know, for instance, the amount of time spent by your visitors on each of your pages, you have the information on your web pages’ effectiveness.

Online marketing can be loaded with a host of powerful tools that would look Internet marketing look like a breeze when compared to real world marketing. While there is no such thing as a free walk in the park, you have a structured environment and an organized space to play around with your creativity and marketing instincts.

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2.) Facebook gives us some clues regarding its algorithmic ranking factors.  Read it and understand. Stay up to speed on changes in the Facebook blog, as they will certainly occur. Hopefully as Facebook grows they’ll make a search quality team ambassador available like Google’s Matt Cutts and Bing’s Sasi Parthasarathy. As people learn to spam these results, Facebook will react and SEOs will want more information.

3.) In addition to wall posts, think SEO in tendering status updates, links and notes. You never know who will find it, searching for whatever.

4.) Wall-post external content like blog posts and news should be optimized for important keywords, especially the content’s title tag. If possible post content where the call to action and/or contact information is actually in the title tag. This gets your pitch to the search results as opposed to requiring a second click through to a profile page.

5.) If you want your promotional data indexed in the wider Facebook, outside of your friends, make sure you select “everyone” in privacy settings > search. Though it’s possible users might not be happy if they were aware, existing accounts default to “everyone,” understanding this is a cool inside tip for early success.

6.) When “everyone” is selected, others may see your data regardless of whether or not you are friends.  Reciprocally, users should uncheck if they want to exclude their profile from wider Facebook SERPs. It would not be surprising if users protest when folks start to discover that all of a sudden some of their personal sharing is visible to everyone.

7.) Remember that it’s not only wider (non-friends) Facebook search that matters. Your friends, friends of friends, networks and networks of friends are likely to trust you a bit more since you’re “local.” It’s fascinating to extrapolate the implications of a “trusted local personal search network.” As a user or searcher, be aware of how Facebook search privacy settings function.

8.) Seek advice from other tools Facebook gives us regarding users common social graphs. Lexicon, which is about to get deeper, and the Facebook paid search platform offer cool insight regarding what’s hot.

9.) Contribute continually. A good portion of the physical search results are comprised of social graph points generated within the last 30 days.

10.) Be there or be square! Stay tuned for attributes, in and out of Facebook, may factor in the search results as Facebook evolves.

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