Top search engine Google recently put an end to its AdSense referral program, but it has already introduced a new revenue-generating option for AdSense users. Google recently announced on its AdSense blog that they had launched a new feed advertising system, which makes it possible to earn money by putting AdSense units in RSS feeds.

The feed advertising program will include both pay-per-click and pay-per-impression advertisements. According to Google, they will be specifically targeted to the type of users who view RSS feeds. Content authors can customize the advertising in several ways that are specific to RSS feeds; they can choose how often the ads are displayed throughout the feed, as well as the minimum entry length they should be applied to. Google AdSense Help Center now provides a section on “Getting Started” and “Troubleshooting” the feed advertising system, and the AdSense blog offers a short explanatory video with screenshots of the new system.

When using any RSS feed advertising system, advertisers should take into consideration the kind of people who will see their ads. Generally, it can be predicted that people who subscribe to feeds are at least fairly skilled in using computers, spend enough time on the internet to have an interest in subscribing to these feeds, and have their own computers (rather than only using publicly available computers). Free RSS reader applications are available for almost any operating system, so anyone who can afford an internet connection has access to them. Users with recent browsers like IE 7.0 have built-in RSS support, so they might be somewhat more likely to use it.

This new Google AdSense program gives web site and blog operators another opportunity to generate advertising revenue, if they produce RSS feed content. As with other companies which are introducing feed based advertising, it also provides Google advertisers with another promotional option. On the other hand, some readers of RSS feeds are displeased with this change; such feeds were previously free of ads and other “clutter” often found on web pages. This was probably to be expected; sources of information seldom remain ad-free unless they require a subscription fee or are operated by the government.

On a more positive note, Google’s new feed advertising program may encourage some web site owners to introduce new RSS feeds, even if they were previously reluctant about using RSS. However, feed operators should be careful not to overuse advertising in their feeds, keeping in mind that this could cause some users to unsubscribe.

RSS feeds allow websites to notify users of new or changed content so that they don’t have to remember to visit the website frequently. This makes it easier for internet users to keep up with new information from websites of interest, and helps website owners remind users of their websites. Read on to learn how you can subscribe to RSS feeds and/or create one on your website…

SUBSCRIBE: You will need to download and/or sign up for an RSS reader application before subscribing to RSS feeds, unless your web browser has a built-in reader (like IE 7.0 or Safari 3). These are usually free, and offered by a variety of websites, including Google, NewsGator, and RSSReader.com. Some are web-based, while others are stand-alone software applications. Then find a feed you are interested in and click the link to subscribe to it, or enter the feed’s URL directly into the reader. Many popular websites feature one or more feed, including Yahoo! News and CraigsList.org.

CREATE: There are several different methods to create a feed for your website or blog. You can enter the code yourself; some websites provide instructions on doing this, and it doesn’t appear to be especially complicated. You can also use software such as “FeedForAll”, hire a programmer, or use a blogging service which will automatically create your feed (like TypePad). According to webreference.com, it is also possible to convert portions of your website into RSS feeds using the DreamWeaver web design program. Books on how to create these feeds are available, such as “Syndicating Web Sites with RSS Feeds For Dummies” and “Beginning RSS and Atom Programming,” which are both listed on Amazon.com.

USES: These feeds can be applied to a variety of website content in addition to news articles. They can also be used to notify users of new website features, updates for software they download or purchase from your website, information on website downtime, or new accessories available for a particular product. If it isn’t obvious, be sure to explain why users should subscribe to your RSS feeds, and give them instructions on how to subscribe as well.

While RSS feeds have become quite popular, keep in mind that some users will continue to prefer more traditional notification methods like e-mail groups and newsletters, either because of their personal preferences or older computer hardware.

Overall, RSS feeds are not very difficult to subscribe to or create, and can be applied to a variety of useful purposes.

The purchase of Feedburner by Google presents an interesting scenario for the growth of RSS feedreading adoption. It’s been our opinion that such adoption will get a boost from Microsoft, which has built RSS feed technology into its newest builds of Outlook, Internet Explorer, and Vista.

Feedburner makes feeds easier for the common Internet surfer to use. Microsoft’s products will encourage a lot of people to subscribe to feeds. Google’s acquisition lets them see all of the Feedburner subscriptions have, whether through a Microsoft product or any other reader.

With Microsoft putting feedreading into the hands of millions of computer users, Google just has to encourage feed publishers to use Feedburner, already an outstanding product.

We are researching the social networking scene to find out if we can successfully drive traffic to a site on our network. Social networking, if you don’t know, is the idea of expanding the number of your contacts by making connections through individuals.

• Follow Chuck Aikens on Twitter
• Subscribe to SEO White Hats RSS

What we hope to do is set up a “profile” on one of the larger social networking sites and build a group of “friends” who are interested in the same topic as our site. For example, if our site had to deal with knitting and knitting supplies we would create a profile about someone who enjoys knitting and join them to social groups about that subject. Once we are established a solid social networking group, we would inform them about our knitting site.

The first social networking concept was Classmates.com. With the success of Classmates in the social networking community, other social networking sites followed. Today, MySpace.com is the number one social networking site on the planet. It is estimated that there are over 200 social networking sites with many more emerging social networking models. While some social networking sites focus on local communities and business reviews. Other social networking sites focus on niches such as travel, golf, and hobbies.  There are still other social networking sites that are private, mainly for large corporate use.

Social networking, we believe, may become a real business with a convincing product. Only time will tell.

This is just in the beginning stages so we will see what happens going forward with this new concept but we decided to try and blog our efforts on this so that we can give a play by play along with a summary statement at the end. Check back to see if our social networking has paid off.

RSS Submission for your Blog or URL is a great way to build links back to your website. Here is a list of RSS Submission links that are not in most automatic RSS Submission or PING lists. In addition, none of these should require a user name or password.

• About RSS Submission
• BlogRankings
• Eaton Web and RSS Submission
• RSS Submission at BlogBunch
• BlogListing
• AllBlogs RSS Submission
• Blog_Catalog
• Best Of The Web
• Blawg RSS Submission
• Blog_Intro
• Gecko Tribe RSS Submission
• Blog_Map
• Rocket Info
• Postami
• Blog_Catalog
• Eaton Web RSS Submission
• Blog_Watch
• Feed Boy
• RSS Submission by Topix
• RSS Network
• Nooked RSS Submission
• Read_A_Blog

Here is a list of resources for getting a RSS Feed on a web page:

• FeedSweep
• RSS to JavaScript
• RSS Digest
• RSS Equalizer
• Jawfish
• Feedroll
• FeedoStyle
• CaRP
• Grazr
• RSS Sense
• RSS2HTML
• RSS2HTML PHP
  Script
• RSS2GIF

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Source:http://www.syndic8.com/~jeff/blog/?page_id=476